With all the overwhelming noise, hype, and questionable search results, more people are turning to communities (both online and off) as their trusted source for buying everything from consulting to water heaters. AI can search the web but there is wisdom in the crowd.

My guest today is Candice Grobler – community building expert. We’re discussing the invisible iceberg brewing in the path of AI Titanic – are online communities taking over the marketing landscape?

Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork (.) com

The post Forget AI, Communities Are The New Internet appeared first on The B2B Marketing Mindset.

My guest today says: If you’re just plugging into ChatGPT like it’s some kind of marketing Jesus — without a crystal clear offer, target, and brand — AI will just scale the confusion that’s already killing your business.

Watch as we test ChatGPT with the dumbest company ideas imaginable.

Blake Thomas is a long time, expert marketer Fractional CMO, Strategic Advisor and president of Bolivia – who has strong opinions and isn’t afraid to speak his mind. He is also a punk rock aficionado and knows all the words to every GG Allen song.

Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork (.) com

The post Do THIS Before Using AI appeared first on The B2B Marketing Mindset.

Today we have a guest who is asking the eternal question marketers face every day: W.T.F.

This week I sat down with Tim Kilroy, a straight-talking expert who’s helped hundreds of marketing firms and agencies grow by thinking differently about how they sell, who they serve, and what they stand for.

We got into:

The broken state of client acquisition

Why trust is so low in the marketing world

What he thinks of the new class of gurus

What it means to sell expertise

And more

Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork.com

The post WTF IS UP WITH MARKETING? appeared first on The B2B Marketing Mindset.