Black Friday and Cyber Monday are just around the corner. And the stakes have never been higher for e-commerce brands.

In this episode, Luke Smith (founder of Simply Converting) shares how to leverage powerful ad and email strategies to maximize returns this Black Friday.

Luke dives deep into audience building on Meta, leveraging Google advertising, and the ecomm ads that can outperform your best holiday promotions.

Plus, you'll see powerful Klaviyo email marketing tactics — to capture early leads and nurture them.

If your goal is to maximize the ROI this Black Friday and Cyber Monday, tune in to avoid leaving money on the table!

Listen now to discover:

• The surprising ad types that outperform Black Friday sales ads — are you using them?
• The secret behind combining Meta and Google ads for hidden increases in ROAS
• Why most e-commerce brands miss out by not building VIP lists in advance
• How Klaviyo “lead-generation ads” can slash cost (and still convert!)
• Timing and strategies for extending sales periods to maximize returns
• Plus More

Today’s episode of “Ad Spend Secrets” can help create an immediate sales spikes in your e-commerce store this Black Friday and Cyber Monday.


Key Moments:

00:00 Intro

04:36 Advertising during competitive periods

07:02 Klaviyo and lead gen

11:21 Budgeting before sales

15:54 Pricing in Google shopping ads

19:27 Determining sale duration

21:11 Audience building and sales strategy

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Luke Smith, is the Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

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