BRANDISH

By: Dan Baum
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  • Summary

  • Welcome to BRANDISH - the podcast that quenches your thirst for behind-the-scenes stories of legendary beverage brands and the people building them. Join us as we chat with the innovators, disruptors, and category creators of the beverage world. From the blazing hot newcomers like Liquid Death to iconic household brands like AriZona, we'll dive into the tales of how these brands were built and what it takes to succeed in the cutthroat beverage world.
    © 2025 BRANDISH
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Economics Marketing Marketing & Sales
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Episodes
  • BuzzBallz

    BuzzBallz
    Feb 26 2025

    Dan chats with BuzzBallz Founder Merrilee Kick. From poolside inspiration to a booming empire, this episode dives into the wild journey of BuzzBallz—how it all started, the unexpected sale, and what comes next. We explore seeing opportunities others miss, navigating sudden wealth, and the impact of money on family. Plus, the game-changing moment when that first big distributor said yes.
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    24 mins
  • Boisson

    Boisson
    Jul 17 2024

    Dan and Matt talk to Boisson’s CEO, Sheetal Aiyer, as well as former President and current Chief Brand Officer, Nick Bodkins. They discuss how they’re currently changing the Non-Alcohol space.
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    34 mins
  • Just Ice Tea

    Just Ice Tea
    Jul 17 2024

    Dan and Matt talk to Seth Goldman, Founder of Just Ice Tea. Seth recounts how selling his beloved and wildly successful organic tea company, Honest Tea, to Coca Cola and then having them decide to shut it down became the catalyst that led him to finally found Eat The Change, and eventually, Just Ice Tea.
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    36 mins
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