In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Megan Lindstrand, Vice President of Marketing and Consumer Experience at Combe. Megan shares how the company’s founding principles of empathy, quality, and discretion continue to shape its portfolio strategy for brands like Just For Men, Vagisil, and Astroglide.

With over two decades of experience across various agencies, PE-backed businesses, and family-owned brands, Megan discusses how ownership structure influences marketing, culture, and decision-making. She also explains how her team connects media, insights, and analytics into a unified growth engine that accelerates speed to market and drives real business outcomes.

Key takeaways

• Consumer trust is built through empathy, transparency, and a commitment to product quality
• Ownership models shape how marketing can operate, from budget and risk to brand building
• Real-time data and integrated teams are essential for turning insights into action

Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Erin Price, General Manager of Consumer Products at Sargento. Erin shares how Sargento’s identity as a family-owned business has shaped its category leadership, commitment to long-term value, and approach to consumer-driven innovation.

Erin discusses how the company’s newest brand platform, “The Sargento Family Promise,” is rooted in transparency and trust, and how deep consumer insights, rather than fleeting trends, guide the development of new products. She also offers her perspective on recruiting top CPG talent to Wisconsin, managing through change, and developing the next generation of business leaders.

Key takeaways

• A long-term mindset enables more meaningful innovation and stronger retailer relationships
• Consumer trust is earned through consistency, transparency, and product quality
• Data is only powerful when paired with focus, agility, and real-time consumer understanding

Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Kathleen Braine, Chief Marketing Officer at 818 Tequila. Kathleen shares what it’s like to work side by side with founder Kendall Jenner to shape 818 into one of the fastest-growing tequila brands in the U.S.

She discusses the importance of honoring Jenner’s creative vision while scaling a business that balances brand storytelling, retail relationships, and digital commerce. From NASCAR partnerships to platform-native content, Kathleen reveals how 818 is growing both brand love and business outcomes simultaneously.

Key takeaways

• Building a lifestyle brand requires close creative alignment between founder and CMO
• Younger consumers want versatility and intentionality in what they drink and how they shop
• Digitally native strategies are essential in regulated industries like alcohol, where compliance and shoppability must go hand in hand

Hosted on Acast. See acast.com/privacy for more information.