Episodes

  • Episode #7: Y-Fronts for retirees
    Nov 6 2024

    Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode features guest robot Gemima Grace Ophelia Orpington-Grantham Linsbury-Eastwood (Google Gemini).

    This edition is a new Y-FRONTS special, aimed at retirees who like action sports.

    Send us your creative responses! Send to bravenewwordpodcast@gmail.com or contact Martin on mail@mscopy.co.uk.

    P.S., this is the first episode launched via our new website www.bravenewword.com on the Substack platform. Make sure to visit and subscribe, because we'll be launching a bunch of new content very, very soon - including subscription models, paid exclusive content and lots more.

    SHOW NOTES:

    Here's your Y-Fronts brief that you can submit responses for:

    Company Name: SONGWOOD MEADOWS RETIREMENT VILLAGE Company Description: SONGWOOD MEADOWS is a retirement village for active retirees who enjoy the outdoors and action sports. Brief: Write a billboard for Songwood Meadows. The visual is an elderly couple smiling as they do archery.

    HOSTS:

    Martin Sayers

    Hayden Maskell

    GUEST HOST:

    Gemima (Google Gemini)

    THEME MUSIC:

    Theremin or Thereabouts by Hercules Brown



    Get full access to BRAVE NEW WORD HQ at www.bravenewwordpodcast.com/subscribe
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    28 mins
  • Episode #6: Creative atrophy, impostor syndrome and zombie apocalypses
    Oct 31 2024

    Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode features guest robot Gemima Grace Ophelia Orpington-Grantham Linsbury-Eastwood (Google Gemini) and Charlie Graham Patrick Terwilliger (AKA ChatGPT).


    We receive our first hate mail and talk through it. Then answer our listener questions about avoiding the atrophying trap of relying on AI, ways to fight impostor syndrome and self-critique, and which copywriter would survive a zombie apocalypse. Hayden also makes yet another unsubstantiated claim, this time about Ernest Hemingway.


    Do you have a burning question or a suggestion for a short brief? Send it to bravenewwordpodcast@gmail.com or contact Martin on mail@mscopy.co.uk.


    SHOW NOTES:

    https://hemingwayapp.com/


    HOSTS:

    Martin Sayers

    Hayden Maskell


    GUEST HOST:

    Gemima (Google Gemini) & Charlie (ChatGPT)


    THEME MUSIC:

    Theremin or Thereabouts by Hercules Brown


    Hosted on Acast. See acast.com/privacy for more information.



    Get full access to BRAVE NEW WORD HQ at www.bravenewwordpodcast.com/subscribe
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    38 mins
  • Episode #5: The evil AI, teaching vs strategy, and a hotdog wine
    Oct 24 2024

    Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode features guest robot Gemima Grace Ophelia Orpington-Grantham Linsbury-Eastwood (Google Gemini) and Charlie Graham Patrick Terwilliger (AKA ChatGPT).


    We answer our listener questions about AI's evil ambitions for humanity, the choice between teaching and consulting, and our sommelier-approved advice about which wine to go with your hotdog. Hayden also makes entirely unsubstantiated claims about how you can trick ducks by painting rocks, which is probably the result of a fever dream.


    Have you got a burning question or a suggestion for a short brief? Send it to bravenewwordpodcast@gmail.com or contact Martin on mail@mscopy.co.uk.


    SHOW NOTES:

    None to report


    HOSTS:

    Martin Sayers

    Hayden Maskell


    GUEST HOST:

    Gemima (Google Gemini) & Charlie (ChatGPT)


    THEME MUSIC:

    Theremin or Thereabouts by Hercules Brown


    Hosted on Acast. See acast.com/privacy for more information.



    Get full access to BRAVE NEW WORD HQ at www.bravenewwordpodcast.com/subscribe
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    45 mins
  • Episode #4: CLIENT ACQUISITION SPECIAL
    Oct 17 2024

    Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode is a CLIENT ACQUISITION SPECIAL.


    That's right - we talk about how to find, secure and retain clients as freelance copywriters. Charlie (ChatGPT) and Gemima (Google Gemini) chime in with their thoughts, but are their recommendations any good? To find out, you'll need to listen to the whole episode.


    We also talk about advice for newbie copywriters, the pitfalls of Fiverr and Upwork, the perils of LinkedIn and what we'd have for our [inevitable] death row last meal.


    Have you got a burning question or a suggestion for a short brief? Send it to bravenewwordpodcast@gmail.com or contact Martin on mail@mscopy.co.uk.


    SHOW NOTES:

    None that I can remember but comment if you notice we mention something to link here!


    HOSTS:

    Martin Sayers

    Hayden Maskell


    GUEST HOSTS:

    Gemima (Google Gemini) & Charlie (ChatGPT)


    Hosted on Acast. See acast.com/privacy for more information.



    Get full access to BRAVE NEW WORD at haydenmaskell.substack.com/subscribe
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    56 mins
  • Episode #3: Proper EEATing, Luxury Niches and Martin's Mafia Lifestyle
    Oct 10 2024

    Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode features guest robot Gemima Grace Ophelia Orpington-Grantham Linsbury-Eastwood (Google Gemini) and Charlie Graham Patrick Terwilliger (AKA ChatGPT).


    We answer our listener questions about Google's EEAT framework, more about niching, and our TV show recommendations. Martin also reveals his former life as a mafioso.


    Have you got a burning question or a suggestion for a short brief? Send it to bravenewwordpodcast@gmail.com or contact Martin on mail@mscopy.co.uk.


    SHOW NOTES:

    Book recommendation: The Road to Hell, Nick Asbury

    XKCD "Marketing Interview" comic


    HOSTS:

    Martin Sayers

    Hayden Maskell


    GUEST HOST:

    Gemima (Google Gemini) & Charlie (ChatGPT)


    THEME MUSIC:

    Theremin or Thereabouts by Hercules Brown


    Hosted on Acast. See acast.com/privacy for more information.



    Get full access to BRAVE NEW WORD HQ at www.bravenewwordpodcast.com/subscribe
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    36 mins
  • Episode #2: Gemima and her Y-Fronts
    Oct 2 2024

    Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode features guest robot Gemima Grace Ophelia Orpington-Grantham Linsbury-Eastwood (Google Gemini) and a brief appearance by Charlie Graham Patrick Terwilliger (AKA ChatGPT).


    We talk about Y-Fronts (short briefs) and the creative process.


    Have you got a burning question, or a suggestion for a short brief? Send it to bravenewwordpodcast@gmail.com or contact Martin on mail@mscopy.co.uk.


    SHOW NOTES:

    Book recommendation: A Self-Help Guide for Copywriters by Dan Nelken (https://www.nelkencreative.com/book/)

    Also contains a swear or two, plus a dog barking.


    HOSTS:

    Martin Sayers

    Hayden Maskell


    GUEST HOST:

    Gemima (Google Gemini) & Charlie (ChatGPT)


    THEME MUSIC:

    Theremin or Thereabouts by Hercules Brown


    Hosted on Acast. See acast.com/privacy for more information.



    Get full access to BRAVE NEW WORD HQ at www.bravenewwordpodcast.com/subscribe
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    26 mins
  • Episode #1: Swearing, niching and shotput
    Sep 22 2024

    Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode features guest robot Charlie Graham Patrick Terwilliger (AKA ChatGPT) and one single gratuitous "f*$k".


    • Is it good or bad to swear in your copy? And if yes/no, why?
    • Does niching bring more success than being a generalist?
    • BONUS QUESTION: In which sports would Martin and Hayden represent their countries at the Olympics?


    Have you got a burning question? Send it to bravenewwordpodcast@gmail.com or contact Martin on mail@mscopy.co.uk.


    SHOW NOTES:

    It's our first episode, so it's a bit of a mess with some dodgy audio. But we live and learn!


    HOSTS:

    Martin Sayers

    Hayden Maskell


    GUEST HOST:

    ChatGPT


    THEME MUSIC:

    Theremin or Thereabouts by Hercules Brown



    Hosted on Acast. See acast.com/privacy for more information.



    Get full access to BRAVE NEW WORD HQ at www.bravenewwordpodcast.com/subscribe
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    26 mins