Everyone in the coaching world says “just be authentic” — but let’s be real... most of that advice is just another strategy in disguise.

In this episode, I’m calling out the authenticity game and breaking down why “being yourself” isn’t always the answer — especially when the version you’re being isn’t who you’re becoming.

⚡ What authenticity really means when your identity is evolving

⚡ Why chasing “authentic” is just the new people-pleasing
⚡ The difference between showing up as you are vs. leading from who you’re here to be
⚡ And why your future self isn’t fake — it’s embodied leadership

If you’ve been stuck in overthinking how to be “real” online… this episode is going to feel like a deep exhale.

You don’t have to brand yourself as authentic.

You have to embody the identity of the business you’re building.

Let’s go beyond the buzzwords.
🎧 Listen in and remember who you are.

💻 More about me & how we work: markustebel.com

Why Scaling Isn’t Just Mindset—It’s Reinventing Your Business

This week, I sat down—coffee in hand, cabrio dreams in the air—and realized something big:

Your business doesn’t just follow your identity work. At some point, you outgrow your business.
If you’ve done the inner work, but your business feels stuck, it’s time to disrupt.
In this episode, I talk about:

🔥 The shift from "just mindset" to bold business reinvention
🔥 Why identity alone won’t get you to 7 figures
🔥 How to step into your future self—and disrupt your business to catch up and lead
🔥 Why it’s not about fixing more, but about building differently

This is raw, honest, and unfiltered—what it really takes to scale to a million while actually enjoying life.

More about me: https://www.markustebel.com

In this episode of Business $pirit, I share my week—the overthinking, the waiting, the moments I caught myself looping, and the realization that hit me like a truck: It’s not the strategy that sells. It’s who you are.

I talk about how we all get stuck in the trap of tweaking, refining, “figuring it out”—thinking that one more funnel, one more email draft, one more content plan will finally be the thing. But the truth? That’s not where your power is.

This is the week I call it out—no fluff, no pitchy sales vibes. Just raw truth: You are the strategy. You are the magnet. And you sell when you become the person who stops waiting.

I also share why I’m launching my free “Crossing the Line” Masterclass on June 7—it’s not about the masterclass, it’s about how you show up in the room.

New episodes drop weekly.
More about me: ⁠https://www.markustebel.com