• Bajaj Auto vs Hero Honda

  • Sep 21 2021
  • Length: 46 mins
  • Podcast

Bajaj Auto vs Hero Honda

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  • Summary

  • Bajaj Auto introduced its first indigenous scooter brand in 1972: Chetak. The Chetak's popularity was so high that apparently it's resale value was greater than it's purchase price.

    The partnership of Munjal Family & Honda Motors of Japan was so successful that in 1987, Hero produced its 100,000th motorcycle.

    Today’s episode features a huge battle between scooters & motorcycles: Bajaj Auto vs Hero Honda

    Tune into this episode, as our hosts Anupam and Ambi discuss from a branding & advertising perspective, what makes 2 wheelers so unique? And how do you put technology in the front of a product when customers only want style?

    Follow Anupam Gupta on Twitter: https://twitter.com/b50?s=09Follow Ambi Parameswaran on Twitter:https://twitter.com/ambimgp?s=09

    Follow Anupam Gupta on LinkedIn: https://www.linkedin.com/in/anupam9gupta

    Follow Ambi Parameswaran on LinkedIn:https://www.linkedin.com/in/aparameswaran

    Follow Anupam Gupta on Instagram:
    https://instagram.com/b_50?utm_medium=copy_link

    Follow Ambi Parameswaran on Instagram:https://instagram.com/ambimgp?utm_medium=copy_link

    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at https://www.ivmpodcasts.com/

    See omnystudio.com/listener for privacy information.
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