Podcasting isn’t just for influencers anymore—banks are getting in the game. In this episode, Chris and Dan sit down with Caleb Stevens, VP of Marketing at SouthState Bank’s Capital Markets Division and host of the Community Bank Podcast. From demand generation to practical AI use, Caleb breaks down how banks can modernize without losing sight of what really matters.

In this episode, we cover:

• - The rise of podcasting as a bank marketing tool
• - How digital lead gen is changing—and how demand creation is in
• - How to use AI in practical, low-risk ways inside your bank
• - Caleb’s “3Ms framework”: Message, Methods, and Metrics
• - Real-world examples of alignment between marketing and lending teams that actually drove results
• - Why the simplest marketing ideas might be your most powerful

About Caleb:

Caleb serves as the VP of Marketing for SouthState Bank’s Capital Markets Division, serving over 1,000 community banks across the nation through a variety of banking products and services. He is also the host of The Community Bank Podcast and the co-author of the book Collegiate: 7 Big Ideas to Make College Awesome. He lives in Athens, Georgia with his wife Grace and two young sons.

Links & Resources:

- SouthState Bank podcast: https://southstatecorrespondent.com/podcasts/

- Community Bank Podcast: https://podcasts.apple.com/us/podcast/the-community-bank-podcast/id1513967803

- Contact Caleb: caleb.stevens@southstatebank.com

- Favorite Book: Remarkable - David Salyers & Dr. Randy Ross

- Resource for brand messaging: https://storybrand.com/

- LEAD - Neil Stevens: https://www.oconeestatebank.com/business/make-your-remarkable-podcast

- Website: bankmarketingshow.com

- Sign up for our newsletter: bankmarketingminute.com

- Contact Chris and Dan: contact@bankmarketingshow.com

How do you grow your bank’s social media presence without relying on your bank's own profiles?

Most banks don't - but in this episode, Chris and Dan explore a different strategy: using your own staff as influencers and brand ambassadors. You’ll learn why employee-led content consistently outperforms corporate posts—and how to turn your team into your most powerful marketing channel.

Here’s what we cover:

• - Why your employees’ social media reach outperforms bank official pages
• - Creating a culture of brand ambassadorship, not just marketing
• - Balancing compliance with creativity in employee posts
• - How to run a successful internal workshop to train social media ambassadors
• - The secret to making these programs sustainable over time
• - Why storytelling (not promotion) should be at the heart of your content

Links & Resources:

- Website: bankmarketingshow.com

- Sign up for our LinkedIn newsletter: bankmarketingminute.com

- Contact Chris and Dan: contact@bankmarketingshow.com

We’ve met a lot of bank and credit union marketing teams – and we’ve noticed some commonalities among those that see more success in their efforts. In this episode, we talk about the role of a marketing director (or VP, or manager, or any lead marketer at a bank) – and the things we see in our work that are most impactful to personal career growth and organizational success (which are highly correlated!).

This episode covers a lot of ground – the essential traits that define top-performing marketing professionals, the importance of building strong internal relationships, and ways the most successful leaders maintain focus on their plans and avoid being distracted by shiny objects (of which there are many in tech and digital marketing today!).

Topics Include:

• · Building Trust and Resonating with Customers
• · Staying Informed and Competitive
• · Avoiding Pitfalls and Aligning with Bank Goals
• · Attending Industry Conferences and Seeking Diverse Inspirations
• · Budget Management and Strategic Planning
• · Managing Internal Relationships

Resources Mentioned:

• · contact@bankmarketingshow.com
• · Bank Marketing Minute Newsletter: bankmarketingminute.com
• · Website: The Bank Marketing Show: bankmarketingshow.com