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Banking on Digital Growth

Banking on Digital Growth

By: James Robert Lay
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If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth. Hosted by Ausha. See ausha.co/privacy-policy for more information.All rights reserved. Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • 468) AI Search Is Here: Why Google’s Reign Is Ending Sooner Than You Think
    Jul 23 2025

    Traditional SEO is dying—and AI search is taking its place. In this episode of the Banking on Digital Growth Podcast, host James Robert Lay and co-host Derik Krauss dive into the seismic shift in how people search, shop, and make financial decisions online. With research from Semrush and Ahrefs predicting that AI-driven search will surpass Google by 2028—or even sooner—this isn’t just a trend. It’s a warning.


    Financial brands that rely heavily on Google and PPC are at risk of becoming invisible in the new AI-first search landscape. Why does this matter? Because behavior is shifting fast, and many institutions are lagging behind without realizing it.


    JR and Derik share what your financial brand must do now to prepare. From measuring your AI visibility to understanding what content actually gets you found in ChatGPT responses, this episode is a blueprint for staying competitive—and staying seen.


    You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.



    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    40 mins
  • 467) Are You Dying, Surviving, or Thriving? A Wake-Up Call for Financial Brands
    Jul 15 2025

    Are you dying, surviving, or thriving? In a rapidly evolving age of AI and fintech disruption, the real threat isn’t competition—it’s complacency. Too many banks and credit unions are stuck in survival mode, reacting to problems instead of creating possibilities.

    The conversation digs deep into the mindset shifts needed to break free from defensive, fear-based thinking.


    James Robert and Derik explore personal stories of transformation, the impact of strategic clarity, and how the most growth-bound institutions today are those with leaders willing to take bold, courageous action. They unpack why thriving starts with leading yourself—and how 10x thinking can unlock future-focused innovation that’s no longer optional.


    If you’re feeling stuck, overwhelmed, or unsure about your next step, this episode will challenge your perspective and offer a clear path forward: Think bigger. Lead bolder. Grow faster.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    53 mins
  • 466) Are You Listening to the Right Customers? Rethinking Physical Presence in the Age of AI
    Jul 8 2025

    Traditional banks and credit unions are struggling to stay relevant in an increasingly digital world. While consumers flock to neobanks and fintechs for speed, convenience, and personalization, many community institutions remain anchored to branch-first models and legacy mindsets.


    James Robert and Derik unpack why going “digital” isn’t just for startups—it’s a strategic path forward for community-based institutions too. They explore how embracing a digital-first (or even digital-only) model can help banks and credit unions unlock growth, reduce operational drag, and reconnect with modern consumers—without losing the human touch that makes them special.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    46 mins
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