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In this episode, I engage with Barbara Ratke, a trailblazer in healthcare and entrepreneurship, to uncover her inspiring journey. Barbara shares how an unexpected stint in an elderly home ignited her passion for caregiving, leading to a fulfilling yet challenging nursing career. Her transition to entrepreneurship was fueled by personal struggles, including advocating for her ill child, which drove her to establish a home-care company addressing gaps in the healthcare system.

We explore her resilience in navigating the uncertainties of business, particularly as a woman, and the vital role of mentorship in overcoming self-doubt. Barbara reflects on pressing healthcare challenges, such as rising costs and evolving workforce demands, and discusses the transformative potential of AI when used ethically.

She concludes with advice for aspiring entrepreneurs, emphasizing autonomy and meaningful mentorship. Barbara’s story is a powerful testament to innovation, community, and the strength to turn challenges into opportunities.

How do today’s leaders cut through the noise and shape the future?

In each episode of From Noise to Sound, host Dr. Dimitrios Marinos, from the Department of Marketing and Communication at HSLU, dives deep with CEOs, Board Members, and industry innovators to uncover the forces reshaping our world. Through insightful conversations, he explores topics like digital transformation, consumer behavior, and sustainability, revealing strategies and innovations that are driving real change.

Gain actionable insights and fresh perspectives on navigating a complex business landscape. Tune in each month to sharpen your view on leadership, tech-driven success, and what’s next in marketing and beyond.

New episodes every month, brought to you by HSLU, Lucerne University of Applied Sciences and Arts.

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