• Be like X. Don't be like Y!

  • Jan 9 2023
  • Length: 8 mins
  • Podcast

Be like X. Don't be like Y!

  • Summary

  • A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person!

    Examples of ads that use these framing devices and how it works - tune in to know more!

    Check out the ads here:
    Kunal, Wildstone: https://www.youtube.com/watch?v=U-bpHTapG-U

    Kiran, UpGrad: https://www.youtube.com/watch?v=JpXg0vFqKGU

    ACKO: https://www.youtube.com/watch?v=mM0Dv01r-QQ

    FTX: https://www.youtube.com/watch?v=BH5-rSxilxo

    BT: https://vimeo.com/463011619?embedded=true&source=video_title&owner=17334059

    Lifebuoy: https://www.youtube.com/watch?v=nZXWUd-sGDk

    Dezerv: https://www.youtube.com/watch?v=8wa7Z6C1qac

    Mercury 1: https://www.youtube.com/watch?v=VNK4rV_FbXQ

    Mercury 2: https://www.youtube.com/watch?v=N-RA7R9LvKI

    Mercury 3: https://www.youtube.com/watch?v=HoHN1Gdxtx8

    Mercury 4: https://www.youtube.com/watch?v=9D_jxiW5sHs

    You can follow Karthik Srinivasan on social media

    LinkedIn : ( https://www.linkedin.com/in/karts/ )

    Twitter: ( https://twitter.com/beastoftraal )

    Instagram: ( https://www.instagram.com/beastoftraal )

    Blog: ( https://beastoftraal.com/)

    Do follow IVM Podcasts on social media.

    We are @IVMPodcasts on Facebook, Twitter, & Instagram.

    Follow the show across platforms:

    Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

    See omnystudio.com/listener for privacy information.

    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Be like X. Don't be like Y!

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.