On this week's episode of Beautiful and Bothered, we're answering your makeup questions to help you achieve the smoothest, long-lasting makeup possible! From the importance of skin prep, how powder foundation can change your makeup game, tricks to make you lipstick last all day, and tips to make sure your makeup lasts in the summer heat!

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On this week's episode of Beautiful and Bothered, Johnny and Kevin bring you a GIANT Purchase or Pass! With new beauty launches from Charlotte Tilbury, NYX Cosmetics, elf, Morphe, and more! Which viral new makeup launches are worth your money, and which one's are better off left on the shelves of Sephora and Ulta Beauty!

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On this week's episode of Beautiful and Bothered, Johnny and Kevin discuss the beauty news heard around the world... e.l.f. cosmetics purchasing Hailey Bieber's Rhode Skin for ONE BILLION DOLLARS... as they announce a price increase due to the ongoing tarrifs. They also analyze the history and rise of e.l.f. cosmetics, their briefly-lived brick and mortar stores, their dominance as the leading affordable makeup dupe brand (especially amoungst Gen Z consumers), and how their aquisition of Rhode Skin could play out in the future!

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CHAPTERS:

The History of e.l.f. Cosmetics: 3:51

e.l.f. Stores: 11:38

Becoming the Gen Z Dupe Brand: 18:54

e.l.f. Announces Price Increase: 38:06

e.l.f Aquires Rhode Skin: 47:57

Celebrity Brands & Rhode's Impact: 50:34

The Future of e.l.f. & Rhode: 58:04

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