Hospice doctor, podcaster, and author Jordan Grumet joins us to explore why the traditional idea of “finding your purpose” might actually be making us miserable. Drawing from his work with patients at the end of life, Jordan challenges the pressure to chase big, lofty goals—or what he calls “big P” Purpose—and instead invites us to embrace “little p” purposes: the simple, joyful activities that ground us and connect us to others. From childhood passions to quiet regrets, Jordan shares practical ways to identify what truly lights you up and how to build a life that feels meaningful—without overhauling everything.

[0:00] Intro and Speed Round with Jordan Grumet

[7:01] Why Is Purpose So Important?

[10:52] Why Big P Goals Can Cause Anxiety

[16:43] Childhood Joys, Baseball Cards, & Writing

[19:32] You Can’t Fail Little P Purpose

[24:09] Overcoming Barriers to Purpose

[34:41] Regret vs. Disappointment

[46:25] Grooving Session: Creativity, Cadence, and Purposeful Context

©2025 Behavioral Grooves

More About Jordan

Earn & Invest Podcast

The Purpose Code by Jordan Grumet

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In this monthly bonus episode, we tap into insights from our Facebook community to explore what keeps us feeling stuck in our habits and goals. With help from behavioral science, we unpack the hidden forces behind inertia, fear, and comfort zones — and share practical strategies to break free. If you're ready to stop spinning your wheels and get back in your groove, this one’s for you.

[0:00] Behavioral Boot Camp!

[2:15] Insights from Groove Questions

[6:34] Self-Confidence

[10:03] Risk Aversion and Community Support

[13:25] Final Thoughts - Trust Your Instincts!

©2025 Behavioral Grooves

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How do our brains choose what’s important to us? Emily Falk, neuroscientist and author of What We Value, joins us to decode what goes on behind the scenes with our decisions - everything from what to eat for breakfast to how to respond to trolls on social media - and how emotional, rational, and social information is integrated by the brain to guide our choices.

©2025 Behavioral Grooves

[0:00] Intro and Speed Round with Emily Falk

[8:29] Understanding Value Calculations

[12:58] Research Methods and fMRI

[18:01] Self-Relevance and Social Relevance Systems

[28:41] Defensiveness and Social Norms

[40:49] The Importance of Being "In Sync"

[58:17] The Role or Music in Self/Social Relevance

[1:07:45] Grooving Session: Communication, Social Norms, and Behavioral Science at Work

©2025 Behavioral Grooves

About Emily

What We Value by Emily Falk

Communication Neuroscience Lab

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