Behind Brand Lines

By: GRACE+EMMA Wholesale
  • Summary

  • Brought to you by GRACE+EMMA® Wholesale

    Behind Brand Lines is a podcast to discuss things brands and clothing retailers think and talk about daily. On this podcast, Adeel Mitha, Owner and CEO of GRACE+EMMA, interviews boutique owners and trailblazers in the retail and fashion space.

    Follow GRACE+EMMA Wholesale on Instagram: https://instagram.com/graceandemma.wholesale
    Join the GRACE+EMMA Retailers Group: https://www.facebook.com/groups/graceandemmawholesale
    Follow Adeel on Instagram: https://instagram.com/making.adeel

    © 2025 Behind Brand Lines
    Show more Show less
Episodes
  • Where You Need to be Selling Online as a Boutique Owner
    Mar 21 2025

    Thinking of expanding your boutique’s sales channels but not sure where to start? In this episode, we break down the pros, cons, and best use cases of selling on Amazon, Shopify, TikTok Shop, and Etsy—so you can make the smartest decision for your business.

    Whether you're a seasoned boutique owner or just getting started in retail, we walk you through how each platform works, what kind of products sell best, and what kind of boutique owner each one is really built for.

    👉 You'll learn:

    • Which platform gives you full brand control vs. instant traffic
    • Where to sell viral products vs. evergreen styles
    • What fees to expect (and how they impact your margins)
    • Which channel is best for building customer loyalty vs. high-volume selling
    • How to combine platforms for a multi-channel strategy that actually works

    This is the ultimate guide for boutique owners who want to expand sales without burning out or wasting money on the wrong platforms.

    Perfect for:

    • E-commerce boutique owners
    • Handmade & small batch fashion brands
    • Retailers ready to diversify
    • Fashion entrepreneurs building for long-term success

    Hit play and let’s figure out the best sales channel for your boutique’s next chapter.

    #boutiquebusiness #ecommercepodcast #tiktokshop #shopifystore #amazonfba #etsyseller #boutiquetips #retailstrategy #smallbusinessgrowth #fashionbusiness #multichannelretail

    Podcasts for Boutiques, Retailers, Live Sellers, Brands, and Wholesalers
    Follow us on Instagram: https://instagram.com/southerngraceofficial
    Shop with us on Faire: https://faire.com/direct/adeel
    Join our Retailers Group: https://facebook.com/groups/sgwholesale

    Show more Show less
    28 mins
  • Boutique Buying Like a Pro – The 80/20 Rule, Smart Inventory Moves & Vendor Relationships
    Mar 5 2025

    Want to stop guessing and start buying smarter for your boutique? In this episode of Behind Boutique Lines, we’re diving into proven inventory strategies that will help you maximize profits, minimize risk, and keep your customers coming back for more.

    🚀 Here’s what you’ll learn:
    Follow the 80/20 Rule for Inventory – Keep 80% of your stock in bestsellers and 20% in trend-driven statement pieces to maintain steady sales while staying fresh.
    Use Data Over Gut Feelings – Track sell-through rates, customer demand, and POS analytics to make informed buying decisions.
    Buy in Depth for Bestsellers, Buy in Width for Trends – Stock multiple colors and sizes for proven winners while testing trends in smaller quantities.
    Time Your Orders with Seasonality – Order staple items early, restock mid-season, and avoid deep off-season buys unless demand is clear.
    Leverage Vendor Relationships – Work closely with a few trusted suppliers to score better deals, get first dibs on inventory, and avoid spreading yourself too thin.

    🛍️ Whether you're new to boutique buying or looking to refine your strategy, this episode is packed with real-world insights that will transform how you stock your store.

    🎧 Listen now and take your inventory game to the next level! 🔥

    #BoutiqueBusiness #RetailTips #InventoryStrategy #BehindBoutiqueLines

    Podcasts for Boutiques, Retailers, Live Sellers, Brands, and Wholesalers
    Follow us on Instagram: https://instagram.com/southerngraceofficial
    Shop with us on Faire: https://faire.com/direct/adeel
    Join our Retailers Group: https://facebook.com/groups/sgwholesale

    Show more Show less
    18 mins
  • FIVE Predictions for Boutique Owners based on how 2025 Started
    Feb 20 2025

    Adeel gives his 5 predictions for boutique owners after the first round of trade shows for the year.

    Podcasts for Boutiques, Retailers, Live Sellers, Brands, and Wholesalers
    Follow us on Instagram: https://instagram.com/southerngraceofficial
    Shop with us on Faire: https://faire.com/direct/adeel
    Join our Retailers Group: https://facebook.com/groups/sgwholesale

    Show more Show less
    13 mins

What listeners say about Behind Brand Lines

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.