Behind the Craft

By: Peter Yang
  • Summary

  • Expert interviews and guides to help you level up as a product leader and creator fast.
    Peter Yang
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Episodes
  • Inside Duolingo Unhinged Growth to a $500M Business | Cem Kansu (Duolingo)
    Nov 3 2024

    My guest today is Cem Kansu. Cem is the Head of Product at Duolingo. Over 8 years, he helped Duolingo grow to 100M+ monthly active users and $500M+ in annual revenue. I had a super fun chat with Cem about Duolingo's unhinged product culture, the top drivers of Duolingo's user and revenue growth, and whether AI will democratize education. Timestamps: (00:00) We love being unhinged with our owl (01:26) Duolingo is a game and this is our core loop (03:46) The top 3 drivers of Duolingo's growth to 100M users (05:55) Passive-aggressive push notifications work! (08:12) How Duolingo onboards new users to maximize retention (13:11) Our winding path to $500M+ in revenue (17:25) We've figured out how international expansion works (21:13) Will AI kill Duolingo? (26:20) We made Lily an AI emo teenager on purpose (32:41) How to A/B test without sacrificing quality (37:09) What the best PMs at Duolingo have in common Get the takeaways: https://creatoreconomy.so/p/inside-duolingo-unhinged-growth-to-500m-cem-kansu Where to find Cem: X: https://x.com/cemkansu LinkedIn: https://www.linkedin.com/in/cemkansu/ 📌 Subscribe to this channel – more interviews coming soon!


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    42 mins
  • How to Crack the PM Interview in 2024 | Satish Mummareddy (Meta)
    Oct 27 2024

    My guest today is Satish Mummareddy, ex-product leader at Meta.

    During his 6 years at Meta as an IC7 product leader, Satish interviewed 200+ PM candidates and mentored 100+ PMs. We had a great chat about how to crack the PM interview, choose the right job offer, and find strong mentors.

    Timestamps:

    (00:00) How not to let rejection get you down

    (01:53) Hot takes after interviewing 200+ PMs at Meta

    (05:14) Why experienced PMs often struggle in interviews

    (09:13) 3-month plan to crush interviews at top tech companies

    (15:05) How to uplevel your product thinking skills

    (20:10) Why interview frameworks aren't enough

    (27:31) How to avoid getting down-leveled

    (30:01) Choosing the right company to join

    (36:24) 3 steps to find great mentors and sponsors

    (40:25) Deliberate practice, career arcs, and mental fitness

    Get the takeaways: https://creatoreconomy.so/p/meta-product-leader-cracking-the-pm-interview-satish

    Where to find Satish:

    LinkedIn: https://www.linkedin.com/in/satishmummareddy/

    Course: https://maven.com/crossing-career-chasms/product-thinking

    :pushpin: Subscribe to this channel – more interviews coming soon!

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    47 mins
  • LinkedIn's Chief Product Officer on Growing to 1B with AI | Tomer Cohen (LinkedIn)
    Oct 20 2024

    My guest today is Tomer Cohen, Chief Product Officer at LinkedIn. Tomer gave me an inside look at LinkedIn’s growth from 100M to 1B+ users by transforming its feed. He also shared his best advice on growing AI products and advancing your PM career. Finally, I had to ask him about r/LinkedinLunatics. 🙂 Timestamps: (00:00) 3 must-have principles for building AI products (02:55) Revamping the LinkedIn feed for knowledge-sharing (06:15) Why it's so hard to be a feed PM and how Tomer overcame doubts (11:09) r/LinkedInLunatics and the role of humor on LinkedIn (13:18) How newsletters and videos can succeed on LinkedIn (18:24) "Thinking fast and slow" as an AI PM (22:22) How to deal with AI's non-deterministic nature (24:49) "Founder mode" and traits that the best PMs have (27:52) How to design an org to reward impact more than optics (31:29) The best way to land your dream job isn't to apply to everything Get the takeaways: https://creatoreconomy.so/p/linkedins-cpo-on-growing-to-1b-with-ai-tomer-cohen Where to find Tomer: - LinkedIn: https://www.linkedin.com/in/tomercohen/ - Podcast: https://open.spotify.com/show/34ScXLvdmBeZ2Yza7ZWtLi 📌 Subscribe to this channel – more interviews coming soon!

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    36 mins

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