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When Dr. Armando Ratana speaks of his journey, it's not just a tale of geographical relocation from Costa Rica to the U.S.—it's an exploration of the transformative power of relentless hard work and dedication. His story, rooted in the sacrifices made by his parents, is a testament to the values that have carried him through a sterling career in oral maxillofacial and cosmetic surgery. In our engaging conversation, Armando doesn't just recount his professional evolution; he opens up about the challenges of balancing a demanding medical profession with a fulfilling family life, ensuring that the latter always remains a cherished priority.

Armando's insight into the impact of social media on the business of cosmetic surgery is as sharp and precise as his surgical skills. He has harnessed the power of platforms like Instagram to not only showcase his work but also to educate and engage with a broader audience. With every shared post-operative photo and every piece of educational content, Armando sees social media not as a trend but as an instrumental tool in building trust with patients and fostering a global clientele. The conversation veers into the importance of adaptability—how the volatility of online spaces necessitates a diversified approach to promotion, including ventures into television exposure and educational dissemination.

As we navigate the intricacies of Armando's field, the discussion touches upon the future of cosmetic surgery, ethical practice, and the crucial role of patient education. Armando's candid thoughts on body dysmorphia and the surgeon’s responsibility in recognizing and managing it are eye-opening, emphasizing the fine line between enhancing one's body and respecting its limits. Wrapping up, we challenge common misconceptions about cosmetic procedures and look eagerly toward the trends and innovations poised to shape the industry in the coming years. Armando's story, rich in both personal and professional achievements, serves as an inspiration for anyone striving in the medical field, or indeed any field, where passion and perseverance are the cornerstones of success.

Dr. Armando Retana IG: @lovethatbodydc

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