Episode 005 Summary:

In this episode of The Junto, Scott Rattigan interviews Claire Bodtke and Lauren Castle, founders of Mediava. They discuss the importance of creating an exceptional patient experience in cash-pay medicine and the need for practitioners to focus on the business side of their practice. They also highlight the role of technology, such as ReveliaDx, in automating clinical processes and improving patient outcomes. The conversation emphasizes the importance of personal connection and communication in building trust with patients and setting clear expectations. Overall, the episode provides valuable insights and practical tips for practitioners in the functional medicine field. In this conversation, Claire Bodtke emphasizes the importance of understanding the different skill sets between practitioners and business people. She encourages practitioners to focus on their expertise in healing and not feel like failures if they don't immediately grasp business concepts. Claire also highlights the significance of implementation and offers support in building schedules and funnels. She suggests using a free 15-minute consult to get to know potential clients and determine if there is a good fit. Claire emphasizes the need for practitioners to actively listen to client concerns and provide value in their interactions. She emphasizes the importance of tracking leads and following up with potential clients, as it can take multiple touch points for someone to make a purchasing decision. Claire also discusses the importance of understanding the value of health and effectively communicating the benefits of a program or package to potential clients. Finally, she encourages practitioners to recognize their worth and consider raising their prices as they grow. Takeaways: Creating an exceptional patient experience is crucial in cash-pay medicine. Practitioners need to focus on the business side of their practice and create systems and processes to optimize efficiency. Technology, such as ReveliaDx, can automate clinical processes and improve patient outcomes. Personal connection and communication are key in building trust with patients and setting clear expectations. Practitioners should focus on their expertise in healing and not feel like failures if they struggle with business concepts. Implementation is key, and practitioners can seek support in building schedules and funnels. Offering a free 15-minute consult can help determine if there is a good fit with potential clients. Active listening and addressing client concerns are crucial in building trust and making sales. Tracking leads and following up with potential clients is essential, as it can take multiple touch points for someone to make a purchasing decision. Practitioners should effectively communicate the value and benefits of their programs or packages to potential clients. Recognize your worth and consider raising prices as you grow. Chapters: 00:00 Introduction to Medicava 01:26 How Medicava Started 03:18 Meeting and Collaboration 05:26 Experience and Expertise 09:37 Working with Household Names 14:36 Overcoming Sales Challenges 15:21 Improving the Patient Experience 22:23 Using Videos to Enhance the Experience 24:09 Leveraging Courses and Education 26:19 The Importance of Execution 27:09 The Challenges of Business for Practitioners 28:08 The Implementation Side 29:22 The Valley of Despair 30:49 Sticking with a Strategy 31:37 Setting Boundaries and Expectations 33:34 Practical Takeaways: Discovery Calls 34:24 Setting Boundaries and Expectations (Continued) 35:16 Active Listening in Discovery Calls 37:16 Asking the Right Questions 38:24 Creating a Valuable Patient Experience 39:23 Tracking and Following Up with Leads 41:17 Understanding the Value of Your Program 42:45 Pricing and Communicating Value 45:41 The Value of Health 46:35 Knowing Your Worth 47:45 Raising Prices and Setting Boundaries 48:50 Delivering Value and Making a Difference 49:55 Final Thoughts and Encouragement