Ben Zeidler is Co-Founder of Nonfiction Research--nonfiction.co--a company on a mission to understand the informal, unfiltered lives of customers. Before co-founding Nonfiction Research, Ben was Global Head of Consumer Packaged Goods Research at L2, where he worked directly with the world’s largest consumer brands, including Procter & Gamble, Unilever, and Nestlé. Prior to L2, he established Tenthwave's research and analytics practice, which he grew in revenue annually. Ben is on the advisory board at Harvard Business Review and is routinely quoted and featured in industry news. He is a graduate of Georgetown University.

Learn about the value of research areas where there is a difference between people's public and private lives, Nonfiction's origin story, Ben's mighty partnership with Co-Founder Gunny Scarfo and their team, and how Ben's upbringing indelibly influenced him. Get a preview of Nonfiction's upcoming studies.

For a quick tip on how to assess the value of feedback you get when you put yourself out there, check out 16:30, when Ben talks about discerning whether a comment is in good faith or not. To get a sense of how a leader like Ben envisions the future, take a listen at 43:15.

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