Strategy Meets Creativity: Based in Edmonton, Alberta, Dee Higdon has spent seven years building a successful business working with small to mid-size companies. She credits her background in journalism for instilling the diligence and versatility needed for entrepreneurship. Dee emphasizes the importance of aligning goals with tactics, defining a strong brand identity, and choosing clients based on mutual understanding. Discover how to create strategies that attract and retain the right audience while driving long-term success. Learn more at deehigdon.com.

Owning Your Ideas: Have an idea? Then it’s time to talk about intellectual property! In this episode, Andre Gallant, an IP Advisor with the Canadian Intellectual Property Office, joins our host Ian to break down the essentials of protecting your ideas. Recorded live at the 2024 NLOWE Conference, this conversation is full of practical advice for entrepreneurs in any industry. Andre shares why IP matters, how to connect with experts early, and ways to minimize risk as you bring your ideas to life. Tune in and visit canada.ca/ip-advisors to learn more!

Reap What You Sow: This episode we’re joined by Kim Fequet, owner of Root Awakenings and Tasteful Gatherings, based in Western Newfoundland. A proud alumni of CNA's Agricultural Technician program, Kim shares her journey in the agri-food industry. She highlights the Provincial Vegetable Transplant Program and how it helped her business thrive by reducing costs and boosting recognition. Kim also emphasizes the importance of having a solid business plan. Tune in for practical advice on growing a successful business from the ground up.