For Lou Biondi, running a car dealership is more than a job, it’s a family tradition. In this episode, Lou shares how his father’s lessons on honesty and service continue to shape his business, even as younger employees teach him the ropes of TikTok fame. Whether it’s playing a round of nerf hoops to seal the deal or sending customers to a competitor just to do right by them, Lou’s approach is as unique as it is unforgettable. Join us for a conversation as warm and welcoming as a Sunday family dinner.

Why are social media ads so effective? In this episode, we break down the strategies that drive their success, from leveraging user data to tapping into human psychology. Plus, we weigh in on all the recent TikTok drama and how it’s shaking up the ad game. Tune in to understand what’s happening behind the scenes of your feeds.

Step inside the world of menswear with this episode of B2B, featuring Thomas West, the owner of Trim Pittsburgh, a boutique that has been redefining men’s casual fashion for over a decade. Discover how he transitioned from producing for local news networks to taking a chance on an unfamiliar industry, learning by doing, and building something Pittsburgh did not know it needed. We will explore how listening to customers, both through their words and their habits, played a pivotal role in the store's success. Finally, we will discuss what Pittsburgh needs to do to turn things around through the power of small business. An episode not to miss!