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Why Linda still codes on weekends — and what it teaches her about the future of AI (6:00)

How AI is changing what Webflow builds — and how fast they build it (3:30–13:00)

What happens when websites are no longer built just for humans (14:00)

The rise of AEO (Answer Engine Optimization) and what it means for ops (17:00–21:00)

Favorite LLMs and workflows — from Claude Sonnet to custom GPTs (23:00–26:00)

How Linda builds a culture of innovation — and why bad ideas are worth celebrating (29:00)

Leading through operational ambiguity and defining what to say “no” to (49:00)

How product thinking helps Linda prioritize and run the business (54:00)

Creating an actual in-office “innovation lab” — and what worked (1:04:00)

Wild story: how her team navigated the SVB collapse weekend (1:08:00)

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In this episode, Doug and I cover:

• Why “AI agent” is more than just a buzzword
• The difference between deflection and resolution in AI-powered support
• How Kustomer structures RevOps, GTM, and forecasting
• What it means to operate with high-context vs. generic playbooks
• How Doug thinks about team structure, ownership, and cross-functional clarity
• Predictions for agent-to-agent communication: “Your AI agent will talk to my AI agent—and we’ll both just read the summary.”

Timestamps:

(02:00) Defining agentic AI in customer service

(06:30) From deflection to resolution: Kustomer’s AI in action

(10:15) How AI is changing the org chart and team design

(14:00) The problem with low-context playbooks

(17:45) RevOps structuring and ownership

(22:00) Forecasting: visibility vs. execution

(27:00) AI tooling, integration, and buyer psychology

(31:00) Agent-to-agent interactions and AI futurecasting

(34:30) What Doug’s watching next in ops and AI

Links

Doug Hanna on LinkedIn - https://www.linkedin.com/in/douglashanna1/

Kustomer - https://www.kustomer.com/

Michael Koenig on LinkedIn - https://linkedin.com/in/michael-koenig514

Between Two COO's - https://betweentwocoos.com

Get 90 days free with Fellow's AI Meeting Assistant - https://fellow.app/coo

Key Takeaways:

RevOps aligns and optimizes sales, marketing, and customer success, ensuring efficient and sustainable growth.

Effective RevOps requires balancing strategic planning, data-driven analytics, and tactical execution.

Successful RevOps integration hinges on clear communication, cultural alignment, and strategic hiring decisions.

AI is poised to significantly impact RevOps by improving efficiency, though human judgment remains crucial.

Metrics and KPIs in RevOps must directly correlate to revenue growth, profitability, and organizational efficiency.

Brad emphasizes proactive disruption, transparency, and alignment to navigate the rapid evolution of sales operations.

Timestamps:

(02:00) What is RevOps and how Brad transitioned into it from finance

(07:00) Common misconceptions and early mistakes in RevOps

(11:00) Building a robust RevOps foundation and data hygiene

(15:00) Creating alignment across sales, marketing, and customer success

(20:00) Key metrics and strategic decision-making in RevOps

(24:00) AI’s impact on RevOps and potential pitfalls

(30:00) Real-world experiences with AI-powered sales calls

(33:00) RevOps vs. SalesOps and defining terms clearly

(36:00) Advocating for RevOps budgets and demonstrating value

(40:00) Lessons learned about effective communication and internal alignment

Links:

90 Days Free of Fellow's AI Meeting Assistant: https://fellow.app/coo

Brad Rosen on LinkedIn: https://www.linkedin.com/in/bradrosen1/

Michael Koenig on LinkedIn: https://www.linkedin.com/in/michael-koenig514/

Sales Assembly: https://www.salesassembly.com/

Between Two COO's: https://betweentwocoos.com

Episode URL: https://www.betweentwocoos.com/sales-assembly-president-brad-rosen-on-unlocking-growth-and-why-revops-is-critical-for-sustainable-scaling