Beyond ROAS: How to Know if Your Advertising is Working
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Beyond ROAS: How to Know if Your Advertising is Working
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About this listen
If your main metric for advertising is ROAS… you’re playing a short game.
In this episode of The Wizard of Ads, Roy H. Williams and Todd Liles reveal the real signs your marketing is working—from brand recall and top-line growth to the way customers repeat your exact words back to you.
You’ll learn how to:
- Spot the real signals that your brand is gaining traction
- Use branded search metrics to measure impact (and avoid the PPC trap)
- Predict long-term growth with simple “country boy” math
- Build ads that don’t fit the mold—but stick in the mind
- Transition from lead chasing to legacy building (without going broke)
- Align operations with marketing to support real scale
If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win, and the remarkable reign.
📌 Connect with Todd Liles: Website | Instagram | Linkedin
🔗 Full show notes and resources: www.toddliles.com/wizard
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