In this week’s episode of Listen To Your Footsteps, host Kojo Baffoe speaks with Bianca Sibiya, founder of The Fixer Coalition and former Head of Africa Operations at TikTok. Bianca takes us through her incredible journey, from her early days on Bassiq—a groundbreaking show in African street culture—to leading high-impact digital strategies for brands across Africa. Bianca reflects on how her psychology studies shaped her approach to brand-building and shares insights into the importance of community-driven storytelling.

With experience spanning MTV Africa, Viacom, and the startup world, Bianca’s perspective is both powerful and inspiring. She emphasises the importance of “showing up” as Africans in global media spaces and navigating the challenges of today’s fast-paced digital environment.

Press Play now to hear Bianca’s story, her unique insights on brand and community building, and her passion for crafting authentic African narratives in the digital age.

You can find the latest from Bianca Sibiya on ⁠his ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠LinkedIn⁠⁠.

For more on my book Listen To Your Footsteps, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kojobaffoe.com/book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Editor: Jason Rademeyer

Recorded at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Podhouse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Music: Kweku 'Taygo' Baffoe

Producer: Ayob Vania