In this conversation with Jay Topp, founder of Real Growth, we explore what it really means to build a coaching business rooted in truth, expression, and transformation as opposed to hustle, hype, or performative metrics.

Jay shares his journey from performance marketing to a global movement of purpose-led coaches, why book funnels are more than lead-gen tools, and the rebellious path of integrating business with personal liberation.

Whether you're a coach, creative, or rebel entrepreneur—this interview will challenge how you see success and show you what's possible when you grow from the inside out.

What we cover:

• Why most coaches get trapped in marketing roles
  

• The problem with the “delusion of more”
  

• How to build a book funnel that scales impact
  

• The difference between expression and embodiment
  

• Rethinking routine, rebellion, and responsibility

This conversation is a call to all business owners, creatives, and rebels to stop playing small and start creating movements with meaning. Whether you’re scaling a coaching practice or seeking deeper alignment in your entrepreneurial journey, this episode is your permission slip to do things differently. 💬

This podcast was brought to you by On Track Studio. www.ontrackstudio.com.au

hello@ontrackstudio.com.au

In this episode, I open up about how easy it is even as a marketer writing a book against hustle culture to fall into the trap of “more is more.” I talk about my journey with editing, the role of AI, and the confronting feedback that forced me to slow down and reconnect with my true message.

This episode is for founders, creatives and anyone feeling the pressure to produce. It’s a reminder that resonance (not reach) is what really moves the needle. That less can be more, and slowing down might just be the most strategic move you make this year.

In this episode, we talk about:

• Collaborative strategy session and creative planning with a new client

• Tension between rejecting hustle culture and falling back into it unconsciously

• The “more is more” myth in content marketing

• Letting go of pressure to perform and instead prioritising clarity and meaning

• Encouragement for founders to resist industry noise and reconnect with their true message
  

A must listen for anyone questioning the pace, pressure, and purpose behind their content. 💬

This podcast was brought to you by On Track Studio. www.ontrackstudio.com.au hello@ontrackstudio.com.au

Feeling overwhelmed by all the marketing advice out there—or frustrated by strategies that aren’t delivering ROI? In this powerful masterclass-style episode, Sophie breaks down the core laws of effective marketing and shows you how to simplify your approach to get real results.

In this episode, we talk about:

• The two foundational laws every marketing plan should be built on

• The marketing funnel explained simply—and why most people focus on the wrong part

• A smart way to decide between paid and organic strategies

• How to tell if your content is an asset or a money-draining liability

• Why podcasts (done right) are the most underrated growth tool
  

It’s a candid, content-rich preview of the exact presentation business owners are paying to see—delivered to you, unfiltered. 💬

This podcast was brought to you by On Track Studio. www.ontrackstudio.com.au hello@ontrackstudio.com.au