Ever wonder how to thrive in a business landscape where administrations shift dramatically, political policies change on a dime, and unexpected decisions drop faster than last-minute pardons?

Join your Biz-Souls hosts, Rona Lewis and Jeffrey Hansler, as they sit down with Martin Williams, a master of spotting and seizing business trends. From the mortgage boom to digital marketing, Martin has consistently turned shifting tides into lucrative opportunities. Now, he’s back to share his latest insights.

As the U.S. grapples with a gargantuan national deficit—one that makes the heist of a Midwestern city in a W.R. Burnett novel look like pocket change—the administration’s policies take center stage. Politics brings its usual mix of complexity, betrayal, and stark realities, painting a gritty picture of the allure and downfall of bureaucratic maneuvering.

With President Trump's recent 25% tariffs on steel and aluminum imports, including those from allies like Canada and the EU, businesses are pushing back. Goldman Sachs CEO David Solomon acknowledges the intent behind the tariffs but admits he’d prefer them to be a little more wallet friendly.

Meanwhile, the administration continues its search for effective and transparent governance, rolling out bold strategies to reshape the economy. From restructuring federal agencies to revaluating regulations, the goal is to create a more efficient and responsive government—or at least one that can keep up with the shifting landscape.

Martin Williams shares his playbook on:

Spotting Opportunities Amidst Chaos – How to identify and leverage emerging trends, even when the rulebook is rewritten.

Adaptive Entrepreneurship – The art of pivoting your business strategy in response to policy shifts and economic upheavals.

Staying Positive in a Sea of Uncertainty – Maintaining morale and motivation when the only constant is change.

Tune in for a conversation that's as enlightening as it is entertaining and discover how to not just survive but thrive in today’s unpredictable business environment.

Disclaimer: Listening may result in sudden bursts of inspiration and an uncontrollable urge to rethink your entire business strategy.

And you won’t want to miss the not-so-subtle friction between Rona Lewis and Jeffrey Hansler, who tackle DOGE, tariffs, deficits, and the search for governance from wildly different perspectives.

So, follow and subscribe as the shootout continues—with economic bullets flying—in this engaging, thought-provoking, and sometimes combative discussion on the future of business and the impact of publicly dictated policies on the U.S. and global economy.