How do you keep the spark alive with MQLs when everyone’s ready to call them dead? In this episode, Ruta and Emma sit down with Ross Howard, Product Marketing Director at Inbox Insight, to share a no-holds-barred conversation about the messy, hilarious, and sometimes maddening world of Marketing Qualified Leads. Rather than ditching MQLs altogether, our guest and hosts explore how a little relationship-building, a whole lot of content creativity, and a fresh look at aligning sales and marketing can make all the difference.

We dive into:

✅ The truth behind the “MQL myth” and why these leads aren’t the enemy
✅ How early marketing blunders (hello, email typos!) paved the way for smarter strategies
✅ Balancing lead gen and demand gen without sacrificing quality or your sanity
✅ Creative multi-touch tactics that keep your audience engaged long after the first email
✅ The secret sauce of building genuine connections, even when the system seems stacked against you
✅ Insider marketing gossip that proves even the pros have their off days

If you’re ready to rethink your lead strategy without scrapping everything you’ve built, this episode is your new go-to guide. Let’s embrace our MQLs for life—done right, they can be your secret weapon.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Why do so many senior marketers think a website rebuild will solve all their problems? 🤔 We’ve all seen it—new leadership comes in, declares the site outdated, and suddenly, it’s full steam ahead on a total overhaul… with zero strategy behind it.

In this episode, we’re joined by Alice Walton, website expert and our new Blame It on Marketing bestie, to unpack the fresh start fallacy—why marketers keep rushing into website redesigns, why it backfires, and what to do instead.

We get into:
✅ Why marketers love (and overuse) the “new website” play
✅ How to know if you actually NEED a new site (or just tweaks)
✅ The #1 mistake companies make before redesigning
✅ Why some brands obsess over their site… and others ignore it completely
✅ How bad CMS choices force unnecessary redesigns
✅ The secret war between devs & marketers (and how to win it)
✅ SEO, CRO, and why marketers STILL forget them in a rebuild
✅ How AI & voice search are changing website strategy

If you’re tired of watching websites get scrapped for no reason—or if you’ve been guilty of pushing a redesign without a real plan—this one’s for you.

🎧 Listen now and let’s talk about what actually works.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

In this no-holds-barred episode of Blame It on Marketing, hosts Emma and Ruta team up with the ever-so-authentic Marie-Claire Silfer (MC) to spill the tea on everything LinkedIn. Tired of the endless parade of AI-generated spam, forced selfies, and “engagement pod” shenanigans? So are we.

Join the trio as they dissect the art (and occasional disaster) of creating content that’s genuine, engaging, and refreshingly human. They share their war stories—from early “pitch-slapping” mishaps to dodging misogyny and microaggressions—and dish out the real-deal tips that can help you level up your LinkedIn game without losing your cool.

Key Takeaways:

• Authenticity Wins: Learn why mixing personal struggles with professional wins beats bland, over-polished posts every time.
• Consistency Is King: Discover how treating content creation like “brushing your teeth” can transform your online presence—even if it’s just 5–10 minutes a day.
• Content Remix Magic: Get tips on repurposing old posts into videos, carousels, or bite-sized text gems, so you’re never out of ideas.
• Call Out the Cringe: From forced selfies in random settings to all-male influencer shout-outs, find out what to avoid if you want to keep it real on LinkedIn.
• Community Over Clout: Explore why building genuine relationships beats chasing likes and how to navigate the pitfalls of engagement pods and fake comments.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.