Matt Titone and Ron Thompson started Italic studio way the hell back in 2012, and they've been killing their own meat ever since. With an impressive client roster that includes Google, Reebok, and Patagonia, etc. and an exceptional philanthropic program, Matt and Ron somehow also find the time to publish the acclaimed book series; "Surf Shacks" through their Indoek brand. With the latest title, "On Surfing," Matt humbly explains a bit about his process and the importance of saying no to shit you don't want to do, even if it means walking away from money.

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Our guest for episode 26 (we've skipped 25 for now) has been the quiet lifestyle marketing architect responsible for building some of the world's best brands. His track record includes the golden-growth era of Red Bull, the rebirth of Pabst Blue Ribbon. Now, as the VP, Lifestyle Marketing at Liquid Death–Stephen "Stix" Nilson is on a mission to commit murder on thirst everywhere.

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Seeing opportunity where others don't is one thing but to have the intellect and tenacity to truly take advantage of it is rare. Twenty-plus years ago, our guest; Steve Astephen began helping action sports athletes leverage their abilities to influence millions of young consumers and helped broker industry-defining deals on their behalf.

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