Stephen Racano is the Head of Growth at Geologie, a personalized skin, hair, and body care brand. In his role, he has delivered over 5x year-over-year growth for two consecutive years. Stephen has more than 15 years of digital marketing experience and provides online marketing, tag strategy, and management consulting services.

Building brand awareness in a socially driven market requires more than creating flashy logos and stunning designs. Instead, lifestyle brands must generate viral content that captures consumers’ attention and leaves a lasting impression. How can companies build their brands while remaining authentic and innovative?

Stephen Racano is an expert in integrating brand awareness with performance marketing campaigns. By producing humorous and engaging content, brands can connect with their audiences and differentiate themselves in the market. By leveraging TikTok to create memorable campaigns and leverage creators for authentic storytelling, you can amplify your message and remain top-of-mind when consumers make purchases.

In this episode of Chief Advertiser, Stephen Racano, the Head of Growth at Geologie, joins Samir Balwani to discuss Geologie’s brand awareness tactics in the skincare market. Stephen shares how the brand approaches omnichannel and retail expansion, how to measure conversion rates from brand awareness efforts, and how TikTok has dominated the social commerce landscape.