• Boosting Engagement with Effective Call-to-Action Buttons

  • Nov 21 2024
  • Length: 8 mins
  • Podcast

Boosting Engagement with Effective Call-to-Action Buttons

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  • Summary

  • In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the significant impact that call-to-action (CTA) buttons can have on engagement rates for social media posts, emails, and website forms. He emphasizes the importance of using first-person language and specific, action-oriented phrases to increase click-through rates and form submissions.

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    Best Moments:

    (00:56) Introduction to the topic of call-to-action buttons

    (01:32) The impact of button text on engagement rates

    (02:44) The power of using first-person language in call-to-action buttons

    (03:39) Examples of effective button text for emails and social posts

    (03:51) Tips for improving form submission rates on websites

    (05:09) The importance of analyzing website bounce rates

    (06:30) The need for continuous testing and iteration of button text

    (06:46) Introduction to Thryv, the podcast sponsor


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