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Brain for Business

Brain for Business

By: Brain for Business
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The Brain for Business podcast takes the lessons from evidence-based academic research in the brain, behavioural and organisational sciences - neuroscience, psychology, behavioural economics and more - and brings them to life for a business and organisational audience. Over the series we will speak to a range of neuroscientists, psychologists, behavioural economists, researchers and organisational practitioners, and look at some of the key aspects of human behaviour relevant to business and management practice. In so doing, we will seek to understand not just the what but also the how and the why – and how it can be done differently Our overall goal? To build a bridge from research into the brain and behavioural sciences to practical, everyday insights and to help leaders at all levels within organisations enhance their effectiveness.

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Economics Management Management & Leadership Personal Development Personal Success Science Social Sciences
Episodes
  • Series 3, Episode 10: Why beliefs about success are prone to cognitive fallacies, with Professor Brooke Macnamara, Purdue University
    Jul 9 2025

    A 2023 opinion piece in the journal Nature Psychology challenged the prevailing perspective on success and achievement, essentially arguing that we have it all wrong! So, where does the truth about success and achievement really lie??? To discuss this I am delighted to be joined by one of the co-authors of that article, Professor Brooke Macnamara.


    About our guest...

    Brooke Macnamara is an Associate Professor in the Department of Psychological Sciences at Purdue University. In her research, Brooke is interested in how various factors predict skilled performance variance – both performance changes within an individual and performance differences across individuals.


    • The Nature Psychology opinion piece discussed in the interview can be accessed here: https://www.nature.com/articles/s44159-023-00255-z
    • You can find out more about Brooke's work at the Skill, Learning and Performance Lab at Purdue University here: https://hhs.purdue.edu/skill-learning-and-performance-lab/

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    37 mins
  • Series 3, Episode 9: How should firms balance exploration and exploitation? with Dr Axel Zeijen, ETH Zurich
    Jun 25 2025

    Balancing exploration and exploitation is a fundamental strategic challenge for organizations operating in dynamic environments. Managers must decide how often and when to search for new technologies and products, weighing the costs of exploration against the risk of missing trends that could render their business models obsolete

    To dig deep into this topic I am delighted to be speaking today to Professor Axel Zeijen.


    About our guest…

    Axel Zeijen is a Lecturer at the Department of Management, Technology, and Economics at ETH Zurich in Switzerland.

    With a background in industrial engineering and innovation sciences, Axel is broadly interested in technological change and its organizational implications. In particular, he attempts to understand where and how technological forces and firm strategy interact, and how this process plays out. His research projects cover industries where new

    technologies change the capabilities of firms, create new opportunities for change, and affect how competition plays out.


    The articles discussed in the podcast area as follows (both open access):

    • Zeijen, A., Romagnoli, M., & Marengo, L. (2025). Signposts for problemistic search: Reference points and adaptation in rugged landscapes. Strategy Science. https://pubsonline.informs.org/doi/full/10.1287/stsc.2023.0072
    • Denrell, J., Zeijen, A., Romagnoli, M., & Marengo, L. (2025). Absolute, average‐based, and rank‐based aspirations. Strategic Management Journal. https://sms.onlinelibrary.wiley.com/doi/full/10.1002/smj.3715


    Websites for Axel and each of his co-authors are as follows:

    • Axel Zeijen - https://timgroup.ethz.ch/people/senior-researchers/dr-axel-zeijen.html
    • Jerker Denrell - https://www.wbs.ac.uk/about/person/jerker-denrell/
    • Manuel Romagnoli - https://www.wiwi.uni-jena.de/en/11462/dr-manuel-romagnoli
    • Luigi Marengo - https://scholar.google.com/citations?user=OKWSBtQAAAAJ&hl=en

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    36 mins
  • Season 3 Episode 8: Why and how does founder age perception influence funding outcomes? With Dr Michael Matthews, University of Texas Rio Grande Valley
    Jun 11 2025

    A recent article in the Journal of Business Venturing sought to address the question of: Why and how does founder age perception influence funding outcomes?


    To discuss the importance of this question and the key findings of the paper I am delighted to be joined by Dr Michael Matthews, Assistant Professor at the University of Texas, Rio Grande Valley.


    About our guest...

    Michael Matthews, Ph.D., studies leadership and the intersection between work and life. Michael received his B.S. (Brigham Young University) and M.S. (The University of Oklahoma) in information systems. Later, he received his Ph.D. in Business Administration (University of Oklahoma) with a particular focus on organizational behavior. Currently, he is an Assistant Professor at the University of Texas Rio Grande Valley. His writing has been featured in outlets such as the Journal of Management, Leadership Quarterly, and Harvard Business Review. Prior to entering academia, Michael worked as a computer programmer for several technology companies. In particular, Michael has coded for organizations such as ExxonMobil and Proofpoint.


    More information:

    • Just a number? Using artificial intelligence to explore perceived founder age in entrepreneurial fundraising (from Journal of Business Venturing): https://www.sciencedirect.com/science/article/abs/pii/S0883902623000757
    • Research Powered by AI Shows Age Discrimination in Entrepreneurial Fundraising (from California Management Review): https://cmr.berkeley.edu/2024/03/research-powered-by-ai-shows-age-discrimination-in-entrepreneurial-fundraising/


    Two other papers mentioned in our conversation:

    • Eren, O., & Mocan, N. (2018). Emotional judges and unlucky juveniles. American Economic Journal: Applied Economics, 10(3), 171-205.
    • Nault, K. A., Pitesa, M., & Thau, S. (2020). The attractiveness advantage at work: A cross-disciplinary integrative review. Academy of Management Annals, 14(2), 1103-1139.

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    44 mins
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