If you offer sales through coupons and promotional discounts, you might worry about creating a sales spiral where customers start to expect sales.

But JC Penney put this to the test, and what they found serves as a great case study for any brand or business owner wondering what role sales should play in their pricing and marketing strategy.

Watch on YouTube/Grab Sources: https://youtu.be/TIsCySxasgY
Read on Blog: https://kattwagner.com/should-you-offer-coupons-discounts-sales-strategy-case-study/

Let's look at the psychology of discounts.

Key takeaways on pricing strategies for small business brands:

💡The Hype of a Good Deal:
People like finding good deals.
When they do, they tell others, giving free promotion to the brand. 🗣️

💡 Price Comparison Psychology:
People check and compare prices online.
To stand out, offer good prices and extra benefits.
Also, have good shipping and return policies. 🚚

💡 Consumer Trends Favor Sales Pricing:
People might spend less soon.
They're looking for good deals and saving money.
Offer good discounts to attract these shoppers. 🎯

💡 Ads & Segmentation Can Help You Run Selective Promotional Offers:
Companies know a lot about people now.
You can use this to show ads to specific audience segments at specific times.
Special deals make people decide faster. ⏰

Brands don't need sales all the time, just at the right times and with a value their target audience will see.

Connect with me:

Website: KattWagner.com

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Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking

Let's look at the latest marketing news this week. We'll summarize news and share tips as they relate to SEO, Social Media, Branding, and Business.

You can also watch this week's marketing news on YouTube: https://youtu.be/D5V0eo4_Mbw

0:00 Marketing News This Week November 2023
0:46 Google AI Bard and Fraudulent DMCA Lawsuits
6:59 Google Chrome Getting Rid of Third Party Cookies for Advertising
8:37 New YouTube Updates: AI Comment Summaries andAsk Button
19:44 The Facebook Mobile Browser Update For Link History
22:12 Buying a Business: What to do with two websites, reviews, and Google Business Profiles?

Check out last week's YouTube Updates: https://www.youtube.com/watch?v=miLjd8tYkEU&t=390s

Check out Jenny Hoyos' interview on Creator Science: https://youtu.be/As7abwNhG7Y?si=b6eGEqOwFuEDcI2_

For further reading and links on stories:
Google files lawsuits against AI chatbot scammers & false DMCA strikers (includes complaint PDFs from case filings): https://kattwagner.com/google-lawsuits-dcma-bard-scammers-filings

Google Third Party Cookies Phase Out for 2024: https://kattwagner.com/google-third-party-cookies-phase-out-2024/

YouTube Ask Button & Comment Summaries AI https://kattwagner.com/youtube-ask-button-comment-summaries-ai/

Facebook Adds Link History Feature; Updates Mobile Browser https://kattwagner.com/facebook-update-mobile-browser-external-link-history/

31 Tips for Combing Brands, Merging Websites after Buying a Business: https://kattwagner.com/31-tips-combing-brands-websites-buying-a-business/

Connect with me:

Website: KattWagner.com

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Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking

Short Inspirational Business Stories to Get You Motivated:
= Aladdin X Suika Game

WATCH on YouTube: https://youtu.be/nVvXWx9KsO0 (Recommended if you want to see some of the creator streams)


In this episode, we look at the history of the Suika Watermelon game, Aladdin X's business and brand strategy, and the lessons for success that can be found in the cool video game value-add they included in their product, the Aladdin PopIn 3-1 Projector.

Timestamps:
0:00 Short Motivational Business Stories for Inspiration: Aladdin X's Suika Game
1:55 What is Suika Game and Who Made It?
4:06 How did Suika Game go Viral? How much money has Suika Made?
6:03 Lessons for Success and Business Strategy from Aladdin X


You can grab Suika Game from the Nintendo store: https://www.nintendo.com/us/store/products/suika-game-switch/

And check out Aladdin X's site here: https://www.aladdinx.jp/

The versions you see in the app store or available by browser are unofficial versions and not affiliated with the company.

Connect with me:
https://www.facebook.com/KattWagnerNY Quick Tips
https://www.instagram.com/marketingkatt/ Carousel Guides
https://www.linkedin.com/in/kattwagner/ Food For Thought
https://facebook.com/groups/brandhackinggroup Join My Free Group (for Q&A and conversation)
https://youtube.com/@brandhacking More Videos (Subscribe before you go!)

If you like inspirational business stories like this, let me know on any of the channels above!

Disclaimer: I am not affiliated with Aladdin X

#businessmotivation #successstories #suikagame

Connect with me:

Website: KattWagner.com

YouTube: https://www.youtube.com/@brandhacking

Facebook: https://www.facebook.com/KattWagnerNY

Instagram (NEW): https://www.instagram.com/marketingkatt/

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Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537

Facebook Group: https://facebook.com/groups/brandhackinggroup

Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking