What's the real cost of Canva’s 300% price hike? This week on Brand News, we break down the headline-grabbing increase and why it might not be as shocking as it seems. We'll show you how Canva, at just $10 a month per user, remains a budget-friendly choice compared to the expensive Adobe Creative Suite. Discover how Canva is catering to non-designers with essential tools that sidestep the complexities of advanced software, making it a unique offering in the design tool market.

We also dive into Canva’s newest features: Visual Suite and Magic Studio. Visual Suite is Canva's ambitious leap into the document creation realm, positioning itself against Microsoft and Google Suites. Meanwhile, Magic Studio uses AI to automate and streamline design processes, promising huge time savings for users. From comparing costs to evaluating new functionalities, we offer our insights on why Canva’s enhanced offerings still present a compelling value proposition, despite the price hike. Tune in for our thoughts on the communication strategy Canva used to inform users about the price change and why it might have ruffled some feathers.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous