Discover how OpenAI's latest venture, SearchGPT, is poised to shake up the online search landscape, potentially dethroning Google Search by the end of 2024. What could this mean for the way we explore information on the internet, and how will it impact content creators and website owners? Tune into Brand News as we tackle this intriguing topic, offering insights into how SearchGPT plans to deliver streamlined, clutter-free answers while still driving traffic to the original sources. We'll discuss why balancing instant answers with encouraging users to dive deeper into content is crucial for this new search technology.

Join us as we unravel the potential challenges and opportunities awaiting OpenAI in the quest for harmonious relationships with content publishers. How will incentivizing content sharing and ensuring proper traffic flow to original creators change the game? As we analyze the implications on user interaction and the dynamics of search engines, we'll speculate on whether SearchGPT can maintain the delicate equilibrium between providing quick answers and fostering curiosity. Prepare to be captivated by a conversation full of insights, predictions, and perhaps a glimpse into the future of online search.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous