Brand ON! or Brand OFF? Podcast By cover art

Brand ON! or Brand OFF?

Brand ON! or Brand OFF?

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 In this episode of The Brand ON! Show, Brandon Coleman Jr cuts through the noise and breaks down the one thing separating forgettable businesses from unstoppable brands: alignment. Not logos. Not color palettes. Alignment—where your promise and your delivery match at every customer touchpoint. Brandon introduces a simple but powerful 8-question quiz to help you spot where your brand stands: Brand ON!, almost there, or way off. This isn’t theory—it’s strategy that drives trust, loyalty, and serious profit. Most entrepreneurs already know what to do—they just need to stop getting in their own way. Take the quiz. Own your gaps. Turn your Brand ON!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexOrder Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Transcript (with chapter marks)00:02:34 The Essence of Brand AlignmentBrandon Coleman Jr: What is brand alignment? It isn't just a buzzword, it's not a trend, it's not a marketing fad. In fact, it's the only part of branding that hasn't changed in 50 years.00:04:26 Why Brand Alignment MattersBrandon Coleman Jr: Brand alignment matters. Let me give you just four basic reasons why. [First], brand alignment matters because it is the key to differentiation. [Second], brand alignment gives you a competitive edge because so few are in brand alignment. Third, brand alignment builds trust and loyalty when you deliver on your promise. And fourth, brand alignment creates an emotional connection with your stakeholders.00:05:00 Take the Brand Alignment QuizBrandon Coleman Jr: So let's find out if your enterprise is Brand ON! or brand off. It's time to take my brand alignment quiz. Now, if you're out on a jog or whatever right now, or into some boat fishing, you can go to the front of my website anytime and take this eight-question quiz. It's easy!00:05:33 Take the Brand Alignment QuizBrandon Coleman Jr: Eight statements, rate yourself. Number one, our brand story is engaging… Number two, our brand message is crystal clear… Number three, our customer experience is flawless… Number four, our customers consistently refer others to us… Number five, our brand delivers on its promise… Number six, our team members represent our brand… Number seven, our brand inspires others… Last but not least, number eight, our brand is in perfect alignment. 00:08:26 The Magic of being Brand ON!Brandon Coleman Jr: I served on 1000s of brand limit projects, and in that time, realized most clients didn't come to me because they were failing. They came to me because they knew something was missing. They wanted to maximize their profitability, their potential, their impact. They wanted that magic.00:09:15 Don’t Just Survive, Thrive!Brandon Coleman Jr: Aligned brands stand out in a crowded market. They don't just survive the revolution, they lead it.00:10:03 Grab the Brand ON! bookBrandon Coleman Jr: Okay, the quiz was great, a quick way to begin the discussion. But if you really want to know if your brand is in alignment, or how much work you have to do, get a copy of my book Brand ON!... I put two valuable tools in the back of that book, free of charge. For those who buy the book, there's a QR code in the back that'll set you up with these two documents. One's called the brain drain, and the other is the brand alignment checklist.
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