• Brand Practice! -With Nicola Pickup | #005

  • Nov 10 2020
  • Length: 30 mins
  • Podcast

Brand Practice! -With Nicola Pickup | #005

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  • Summary

  • Brand Practice!
    In this episode, we are going to talk about Branding, in particular what is it, how do you define it, how do I develop it and why is it important anyway?

    For this podcast I talk with Nicola Pickup, Brand Marketing expert and Managing Director of Consulting Firm Conka I worked with Nicola several years ago launching a new men's activewear brand and whilst we managed the tech, Nicola had the unenviable task of creating a brand from the ground up. Now, in my experience “brand” as a term has many applications and these usually focus around a “look” but brand means so much more than that and we are going to explore that in this episode.

    About Paul Downs, your host:

    Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers.

    • 25 years experience in eCommerce and IT
    • Business Transformation expertise
    • Runs own Retail Consulting business
    • International career spanning large UK and AU retailers
    • NRMA, Diageo, General Pants, Lorna Jane, Camilla, Pillow Talk, Dusk, Rebel Sport, BCF, Super Cheap Auto, Oroton, MJ Bale, SHEIKE, Matt Blatt
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