• BrandBusters Ep. 18: Matt Mullenax, Co-Founder & CEO of Huron

  • Oct 9 2024
  • Length: 39 mins
  • Podcast

BrandBusters Ep. 18: Matt Mullenax, Co-Founder & CEO of Huron

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  • Summary

  • In Episode 18, James and Sean sit down with Matt Mullenax, Co-Founder & CEO of Huron, a fast-growing men’s care brand offering products with high-quality ingredients and captivating scents.

    We cover:
    -Matt’s career path, from investment banking to Bonobos, and how his journey led him to launch Huron


    -The challenges of launching a DTC (direct-to-consumer) men’s personal care brand


    -The importance of customer-first thinking and how Huron emphasizes consumer feedback in product development


    -The impact of scent on the men’s care market and why it’s a key differentiator for Huron


    -Navigating the world of fundraising, including the value of having investors with domain expertise


    -Key lessons Matt learned along the way, from formulating products to scaling a brand across multiple channels like Amazon and DTC


    Matt’s passion for his brand and deep understanding of the men’s personal care space shine through in this insightful conversation.
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