• BrandBusters Ep. 21: David VanHimbergen, CEO of Reel Paper

  • Nov 21 2024
  • Length: 47 mins
  • Podcast

BrandBusters Ep. 21: David VanHimbergen, CEO of Reel Paper

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  • Summary

  • In Episode 21, James and Sean "Keep it Reel" with David VanHimbergen, CEO of Reel Paper, covering topics such as:


    -Transitioning from CPG behemoth Procter & Gamble to leading a challenger brand in the consumer goods space


    -The innovation process within leading brands Crest and Tide


    -Navigating retailer expansion, including selection, to # of stores, geos, products, and shelf placement and presence


    -Differences in consumer purchasing behavior between DTC and brick-and-mortar


    -Bucking the trend of sustainable brands, winning on product performance and pricing


    -Moving a category from commodity to care


    This episode is a treasure trove for brands competing in the sustainable space and for listeners considering a career leap out of big CPG.
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