BrandBusters Ep. 21: David VanHimbergen, CEO of Reel Paper

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Please try again later

Please try again later

Please try again later

Please try again

Please try again

Please try again

Listen for free

View show details

In Episode 21, James and Sean "Keep it Reel" with David VanHimbergen, CEO of Reel Paper, covering topics such as:

-Transitioning from CPG behemoth Procter & Gamble to leading a challenger brand in the consumer goods space

-The innovation process within leading brands Crest and Tide

-Navigating retailer expansion, including selection, to # of stores, geos, products, and shelf placement and presence

-Differences in consumer purchasing behavior between DTC and brick-and-mortar

-Bucking the trend of sustainable brands, winning on product performance and pricing

-Moving a category from commodity to care

This episode is a treasure trove for brands competing in the sustainable space and for listeners considering a career leap out of big CPG.

No reviews yet