In this enlightening episode of "MOJO: The Meaning of Life and Business," host Jennifer Glass is joined by Paige Arnoff-Fenn, the founder and CEO of Mavens and Moguls, a renowned global branding and digital marketing firm. Known for working with high-profile clients such as Microsoft, Virgin, and The New York Times, Paige lends her expertise on the importance of personal branding in a rapidly changing digital landscape. Jennifer opens the discussion with intriguing questions about identity and career resilience, referencing past market disruptions like the 2008 real estate collapse and the transformative impact of the COVID-19 pandemic. Together, they explore how personal branding can act as a safety net and a launchpad, allowing professionals to remain visible and appealing even when industries transform. Paige argues convincingly that everyone is a brand today, emphasizing the necessity of maintaining a robust online presence. She shares strategies for professionals across various industries to define and enhance their unique brands, ensuring they stand out not just in their current roles but also as they evolve. Whether you're navigating the early stages of your career or seeking to redefine your professional identity, this episode provides invaluable insights to help you ensure your brand remains impactful and enduring. Join Jennifer and Paige as they unpack the secrets to cultivating a brand that ensures you remain top of mind, regardless of where your professional journey may lead.

About my guest: Paige Arnof-Fenn is the founder & CEO of global branding and digital marketing firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non profit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several Boards, is a popular speaker and columnist who has written for Entrepreneur and Forbes.

Connect with Paige on LinkedIn and on the web at http://www.mavensandmoguls.com

Keywords: Personal branding, digital marketing, pandemic online presence, target audience, real estate collapse, branding oneself, global branding, speaker recognition, emotional connection, entrepreneurs, visibility in a digital world, consistent messaging, branding superpower, consulting firms, networking events, market research, social media platforms, authentic storytelling, career transition, work ethic, snarky social media presence, blog contribution, community involvement, business success, client relationships, consistency in branding, elevator pitch, entrepreneurial storytelling, showcasing expertise, defining success, online branding