• Breaking Design Boundaries Through MDX (ft. Andrew Zimmerman, Journey)

  • Dec 26 2024
  • Length: 30 mins
  • Podcast

Breaking Design Boundaries Through MDX (ft. Andrew Zimmerman, Journey)

  • Summary

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    Today on FUTUREPROOF, we sit down with Andrew Zimmerman, CEO and Co-Founder of Journey, a pioneer in the realm of multidimensional experiences (MDX). With a storied career that spans major stints as CEO of frog design and foundational roles at Accenture and PwC, Andy brings a wealth of knowledge and insight into the evolving landscape of design and customer experience.

    What You'll Learn:

    • Discover how Andy's vision for MDX emerged from his experiences leading global design initiatives.
    • Explore the applications of MDX across various sectors from entertainment to healthcare, and how it's revolutionizing customer engagement.
    • Andy shares his thoughts on the future of design and experience, highlighting how companies can navigate from traditional omnichannel strategies to robust multidimensional experiences.
    • Tips and strategies for upcoming designers and business leaders looking to implement MDX in their operations.

    Featured Stories:

    • Las Vegas Sphere: A deep dive into the design and impact of one of the most ambitious entertainment venues designed under Andy's leadership.
    • Empire State Building Observatory: How MDX was used to transform a classic attraction into a modern experience that engages diverse audiences.
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