Breaking Through in Cybersecurity Marketing

By: Cybersecurity Marketing Society | N2K Networks
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  • Summary

  • Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
    ©2024 Cybersecurity Marketing Society 706761
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Economics Marketing
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Episodes
  • CMO Carole Winqwist on Growth, AI, and Global Marketing Success

    CMO Carole Winqwist on Growth, AI, and Global Marketing Success
    Oct 30 2024
    Episode Summary: Being a CMO isn't just about crunching numbers or throwing creative campaigns at the wall to see what sticks. It’s more like steering a high-speed ship through uncharted waters—where every turn demands equal parts strategy, innovation, and intuition. In CyberCMO Confidential, hosted by the always-sharp Charles Gold, we dive into the behind-the-scenes world of marketing leadership, where every decision is a mix of art and data. In this month’s episode, Charles chats with Carole Winqwist, GitGuardian's CMO, about growing her team from 3 to 23, balancing the quirks of U.S. and French work cultures, and how AI is transforming the day-to-day. Get ready for an insightful discussion from two marketing pros about strategy, innovation, and 100% real talk. Key Highlights: [01:00] – Carole’s career journey to becoming CMO and her approach to picking her title at GitGuardian. [03:00] – Building a marketing team from 3 to 23 people: addressing the challenges of scaling a team and supporting both the French and U.S. markets .[06:40] – Managing cross-cultural teams and the differences between U.S. and French work environments, especially around job security and loyalty. [04:00] – The most significant challenges of B2B marketing: long sales cycles and measuring marketing impact. [20:00] – How GitGuardian’s marketing team leverages AI tools like ChatGPT to accelerate content creation and maintain high quality. [25:00] – Navigating marketing and sales alignment while maintaining autonomy and avoiding being an "order-taker." [15:10] – The role of BDRs in the marketing team and why having them close to content creation makes all the difference. Links and Resources Mentioned: GitGuardian – Learn more about GitGuardian and their cutting-edge security solutions here. Join us at Cyber MarketingCon2024! (December 8-11, 2024) – A Conference for Cybersecurity Marketers If you’re serious about leveling up your marketing game in the cybersecurity industry, CyberMarketingCon is a must-attend! Connect with top minds in the field, learn cutting-edge strategies, and swap ideas with fellow marketers who understand the unique challenges of our industry. The event is happening in Philadelphia, but you can join virtually. Don’t wait—get your ticket before prices go up! Grab Your Ticket Here! Be sure also to follow our hosts on LinkedIn: 👉Gianna Whitver 👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter. See you in the next episode!
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    32 mins
  • The Art of Tech Podcasting: Insights from IT Pro’s Podcasters Rory Bathgate and Jane McCallion

    The Art of Tech Podcasting: Insights from IT Pro’s Podcasters Rory Bathgate and Jane McCallion
    Oct 23 2024
    Episode Summary: Today’s episode feels like a stroll through a cute British seaside town—full of charm, surprises, and a little podcast mischief! We’re joined by the voices behind the IT Pro Podcast—Rory Bathgate, Features & Multimedia Editor, and Jane McCallion, Managing Editor, to chat about all things tech, journalism, and podcasting. These two aren’t just tech experts; they have that unique podcaster vibe that makes every story more interesting. Rory and Jane will discuss the intersection of technology and journalism, discussing how tech affects reporting and content creation. They touch on the challenges and benefits of podcasting, including audience engagement and the technical side of producing episodes. The conversation also covers social media’s role in news dissemination and the importance of podcasts in educating listeners on tech advancements. They also share their perspectives on new technologies like AI and cybersecurity, especially the need for ethical journalism in tech. This episode isn’t just for tech enthusiasts and storytellers—it’s also a great listen for anyone considering starting a podcast. You'll get everything from behind-the-scenes laughs to insights on tech reporting—with that signature British cheekiness and humor. Episode Highlights: [03:10] - Kick things off with Rory and Jane as they talk about their roles at IT Pro and spill the beans on crafting a killer B2B tech podcast. [07:30] - Find out how the IT Pro Podcast found its unique voice amidst the whirlwind pace of tech journalism. [12:45] - Join us live from the field! Rory and Jane chat about how recording at live events adds a new flavor to podcasting. [18:15] - Seek behind the curtain with IT Pro Podcast: the laughs, the flubs, and those oh-so-fun tech snafus (yup, including their adventures in a makeshift soundproof studio!). [25:20] - It's all about community: Hear how listeners shape the podcast and snag some tips on keeping everyone hooked. [32:40] - Dive into why deep, rich conversations in tech matter and why some stories hit differently on a podcast than in print. [40:50] - Pro tip alert! Find out what catches our eye when choosing podcast guests and how to pitch a story that'll click with our vibe. Links and Resources Mentioned: IT Pro Podcast Graham Cluley Connect with Our Guests: Rory Bathgate - LinkedIn Jane McCallion - LinkedIn Join us at Cyber MarketingCon2024! (December 8-11, 2024) – A Conference for Cybersecurity Marketers If you’re serious about leveling up your marketing game in the cybersecurity industry, Cyber Marketing Con is a must-attend! Connect with top minds in the field, learn cutting-edge strategies, and swap ideas with fellow marketers who understand the unique challenges of our industry. The event is happening in Philadelphia, but you can join virtually. Don’t wait—get your ticket before prices go up! Grab Your Ticket Here! Be sure also to follow our hosts on LinkedIn: 👉Gianna Whitver 👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or on our podcast LinkedIn page, and keep up with us on Twitter. See you in the next episode! Remember to hit the subscribe button so you never miss an episode! If you enjoyed today’s show, leave us a five-star review and share it with your friends in the cybersecurity world.
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    38 mins
  • Two Podcasters & Endless OSINT Gold with Aubrey Byron and Shannon Ragan

    Two Podcasters & Endless OSINT Gold with Aubrey Byron and Shannon Ragan
    Oct 16 2024
    Episode Summary: What happens when two podcasters sit down… on another podcast? We’re so excited to be joined by an amazing duo—Aubrey Byron, Content Marketing Manager, and Shannon Ragan, Director of Content Marketing at Authentic8. They are also co-hosts from the Needlestack Podcast. These two content marketing powerhouses take us behind the scenes of building a successful podcast that uncovers the secrets of open-source intelligence (OSINT), sharing stories of landing big-name guests, and why the world of government marketing is like navigating through an “iron curtain.” And just when you think you’ve heard it all, Shannon drops an unexpected bombshell about her future plans! Tune in for all the tips, creative inspiration, and of course, a dash of the unexpected. Key Highlights: [02:15] - The journey of launching the Needlestack Podcast and how it pivoted from a live show to guest-driven interviews. [03:50] - How cold DMing experts like Jack Rhysider from Darknet Diaries became a winning strategy for landing influential guests. [07:15] - Why balancing tactical content with compelling storytelling keeps their audience engaged. [10:49] - How OSINT’s constant evolution drives both interest and demand for the latest tools. [13:32] - The role short-form video and organic social play in extending podcast reach. [19:39] - Breaking into government and federal sectors through content, despite the iron curtain of limited data. [28:02] - A deep dive into podcast production: sourcing guests, prep interviews, editing, and repurposing content. [42:43] - A surprising twist—Shannon announces her sabbatical to finish her historical fiction book! Links and Resources Mentioned: Needlestack Podcast - Each week, NeedleStack co-hosts interview professional open-source researchers who discuss tips to hone your skills, improve tradecraft and protect yourself as you search the surface, deep and dark web. Subscribe wherever you get your podcasts. Jack Reisider, Darknet Diaries - Your Conversation Studio to record in high quality, edit in a flash, and go live with a bang. Not necessarily in that order. David Oltien (SEO Expert): Join David Oltien, Sr. Web Marketing Manager at Anomali, for Crawl, Walk, Run: leveling up your SEO skill set – an in-depth workshop designed for content and digital marketers who know the basics of SEO and want to master enterprise SEO strategies and technical SEO. 📅 Get your tickets now: www.cybermarketingconference.com! Riverside Recording Platform: Riverside.fm Join us at Cyber MarketingCon2024! (December 8-11, 2024) – A Conference for Cybersecurity Marketers If you’re serious about leveling up your marketing game in the cybersecurity industry, Cyber Marketing Con is a must-attend! Connect with top minds in the field, learn cutting-edge strategies, and swap ideas with fellow marketers who understand the unique challenges of our industry. The event is happening in Philadelphia, but you can join virtually too. Don’t wait—get your ticket before prices go up! Grab Your Ticket Here! Be sure to also follow our hosts on LinkedIn: 👉Gianna Whitver 👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter. See you in the next episode!
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    45 mins

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