Resources:

SimpliSafe 

I Said This You Heard This 

Brent Baldwin Show Notes

0:00 Welcome & Introduction

0:50 Brent Baldwin Introduces himself

1:00 Brent explains what a brand marketer is

1:40 Focus group moderator?!

2:09 Talks about transitioning from a focus group moderator to Brand Marketer.

2:35 Kids fitness trackers and targeting with gamification

3:00 Joined Cartoon Network

3:50 What happened after CartoonNetwork

4:00 Brent talks about working with Anna, Elsa, Mickey & Donald

4:23 The Fab 5 and Frozen cause disruption

4:50 Disney on Ice with Frozen & being a 5 star Dad

5:30 Reflects on How Cartoon network would compete with Netflix, Hulu, etc.

6:30 Why do we cut the ends off the ham?

7:11 What was the biggest challenge of transforming the Fab 5 into Frozen on Ice?

7:55 Kids singing Frozen songs inspire the click

8:33 Disney Brand standards cause them to rethink things

9:40 Interviewing Anna, "How heavy is your cape?"

10:33 We love the bubble wands

10:40 How do you justify $40 for a giant flashlight

11:08 Your career grows up. Brent talks about the Harlem Globetrotters

11:40 Short pit stop working for a toy company

12:10 Having experience in the kid and toy space really benefitted the Globetrotters.

12:45 Globetrotters pivot towards family

14:15 Repositioning the brand and putting a family image and spin on it.

15:00 Reminiscing on seeing the globe trotters with his dad at the old Omni in Atlanta

15:50 The recurring theme of heart/emotion of things

16:15 Brent talks about an anti-bullying campaign that solidified his focus

16:50 Getting 1 million people to speak up against bullying

17:12 Chasing the metrics

17:38 The letter that changed everything

18:57 Emotion is what sets us apart

19:30 Emotional Capital and the startup world

20:00 Building a community first

20:27 What are some predictions you have about moving toward emotional marketing

21:08 Not selling on blue, red, green

21:45 SimpliSafe gets it

22:45 Organizations are going to really go this route

23:11 "We want brands who stand for something."

23:34 Subaru stand for giving back, they get it

24:00 Others don't get it, and they fall flat

24:36 Smaller companies making more effort than Nike

25:39 Brands are going to invest in emotional marketing I hope they do it with purpose

25:47 I don't even know what Ford's purpose is, but I know Zappos's purpose!

26:30 Resumes speckled with achievements but no heart.

27:15 How can we take emotional brand marketing and parlay that into our job searches?

27:34 Be vulnerable, transparent and honest

27:46 Resumes based in truth

28:16 Being Values-Based and talking about myself in a different way

29:06 Talking about the EQ I get from projects

31:11 Burger king is not the right fit for me.

31:32 I created a persona to go with my resume

31:40 Winning the pinewood derby

32:00 Interviewing people at 7-11 at 4 am

32:15 What I eat, what tv I watch, what I shop

33:25 I geek out on personality tests

34:00 I follow a company of people on LinkedIn who are in an industry I have no need for

34:56 Brent tosses me a lead to Mary Kay

35:12 Brent geeks our on personality tests and temperaments

36:00 I'm a green married to a yellow with red and yellow daughters

36:24 Brent drops a plug to I Said this, You heard that

36:45 I talk about a goal for the podcast

37:11 What's next? Furloughed to unemployed.

37:26 Owning that this sucks

38:06 Brent gives us a scoop on his new company Nyoo (pronounced like New)

38:56 Flipping the agency model on its head and focusing on startups.

39:30 It's a model where you pay for only what you need.

39:42 Freelancers listen up!

43:30 Struggles of starting something new!

43:43 Take that CNBC!

43:50 If I break two dollars in referral fee's I'll buy brent coffee!

44:33 What was the last thing Brent bought on Amazon?

45:36 Brent talk about burning his house down

45:57 We talk about my closet

46:08 Closing