What makes people trust you in business—and what breaks that trust without you even realizing it? In this episode of Build Your Business, Matt and Chris Reynolds sit down with Andrew Jackson, COO of TurnKey Coach, to unpack The Trust Equation, a framework rooted in real leadership, lean systems, and years of experience. Whether you're leading a team, onboarding clients, or scaling a coaching business, this conversation will show you how to build lasting trust through ability, integrity, and benevolence—and how to recognize when you're missing one. Learn why trust is your most valuable currency in business—and how to earn it, protect it, and repair it when needed.

• What the Trust Equation really is—and how to use it in your business

• The three components of trust: ability, integrity, and benevolence

• Why trust is contextual and must be consistently demonstrated

• How lean manufacturing principles can strengthen coaching and leadership

• The difference between AI-generated consistency and real human trust
  How to lead, hire, and scale with trust at the center

• Why authenticity, follow-through, and care are non-negotiable in leadership

• How trust acts as a "bank account" and what builds or drains it

00:00 – Introduction to the Podcast and Andrew Jackson
02:52 – Understanding the Trust Equation
05:51 – Andrew's Background in Engineering and Lean Manufacturing
10:11 – The Importance of Trust in Leadership
14:52 – Defining Trust and Its Three Components
19:51 – Building Trust in Business Relationships
23:55 – Applying Lean Manufacturing Principles to Coaching
29:53 – The Evolving Nature of Value and Trust
33:03 – Building Trust Through Relationships
34:49 – The Role of AI in Trust and Integrity
36:59 – The Uncanny Valley of AI Communication
38:19 – Trust in CEO Relationships
39:56 – The Trust Equation in Hiring and Firing
41:50 – The Importance of Ability, Integrity, and Benevolence
45:15 – Trust as a Proxy for Communication
47:52 – Leading by Example in Trust Building
51:45 – The Long-Term Value of Authenticity in Trust
55:37 – The Role of Social Proof in Trust
57:55 – Consistency and Authenticity in Relationships

#TrustEquation #AndrewJackson #BusinessLeadership #BuildYourBusiness #Entrepreneurship #CoachingBusiness #TrustInBusiness #TurnKeyCoach #BusinessRelationships #LeanManufacturing #AbilityIntegrityBenevolence #AIAndTrust #LeadershipDevelopment #HiringTips #TeamTrust #AuthenticLeadership #BusinessPodcast #MattReynolds #ChrisReynolds

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Firing someone is one of the hardest parts of leadership—but avoiding it can cost your business even more. In this episode of Build Your Business, Matt and Chris Reynolds break down how to fire someone the right way: with clarity, compassion, and professionalism. Whether it's your first time or you're trying to improve your process, you'll learn how to prepare, communicate, and protect both your team and your business. From performance documentation to severance packages and company morale—this is your no-fluff, practical guide to how to fire someone.

• Why most people avoid firing and how it hurts your business

• How to know when it’s time to fire someone

• What steps to take before you fire someone

• How to run the actual firing meeting (word-for-word advice)

• What to say (and what not to say) afterward to your team

• The role of severance, documentation, and legal considerations

• Why firing can lead to personal growth and a stronger team

• How to fire someone with compassion, clarity, and finality

00:00 – Intro: Why Firing is So Hard
03:11 – First-Time Firing Stories
05:57 – How to Prepare: Documentation and Clarity
08:56 – Planning the Firing Meeting
11:58 – How to Run the Meeting (Step-by-Step)
15:10 – Aftermath and Supporting the Team
27:25 – Severance and Legal Considerations
34:55 – How to Communicate with the Team
40:13 – Leadership, Culture, and Letting Go
49:45 – Final Reflections on Growth Through Hard Conversations

#HowToFireSomeone #LeadershipTips #Entrepreneurship #SmallBusiness #FiringEmployees #TeamManagement #BuildYourBusiness #BusinessGrowth #HRLeadership #WorkplaceCulture #MattReynolds #ChrisReynolds #DifficultConversations #Delegation #TurnKeyCoach

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

📄 Are you stuck doing everything yourself because no one else can do it “right”? In this episode of Build Your Business, Matt and Chris Reynolds break down why perfectionists struggle with delegation—and how to fix it. Learn how to build trust, communicate expectations clearly, and use systems that protect your standards without burning you out. Discover the delegation ladder, learn how to turn team members into owners, and finally free yourself up to focus on what truly matters.

• Why perfectionists struggle to delegate without micromanaging

• How to use the delegation ladder to build trust and ownership

• The real cost of holding on to tasks that someone else could do

• How to prioritize what truly matters as a business owner

• Why SOPs alone aren’t enough—and what real training looks like

• How to fix failed delegation without giving up your standards

00:00 – Introduction and personal stories of over-control
02:07 – Why perfectionists struggle to delegate
04:45 – The real cost of not delegating
07:50 – How to delegate outcomes (not just tasks)
10:24 – The Delegation Ladder: 5 levels of trust
15:58 – SOPs + hands-on training = real delegation
20:45 – Letting go without lowering your standards
24:23 – When delegation fails (and how to recover)
28:08 – Shifting from doer to leader
30:15 – Challenge: What are you still clinging to?

#Delegation #BusinessLeadership #EntrepreneurTips #PerfectionismInBusiness #TrustYourTeam #SOP #BuildYourBusiness #LeadershipDevelopment #DelegationLadder #FounderMindset

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

As a business owner, it's easy to push off the things that really matter—your family, your health, your strategic thinking—because they're not screaming for attention. But eventually, they will become urgent. In this episode, Matt Reynolds shares how he cleared his schedule, tackled long-neglected priorities, and rediscovered what it means to lead and live intentionally.

Whether you’re buried in to-do lists or just feeling disconnected from what matters most, this episode is your wake-up call to pause, refocus, and build a business that aligns with your deepest values.

• Why the “important but not urgent” list becomes your biggest liability

• How to recognize when it’s time to clear your calendar

• Practical strategies for regaining focus and presence

• What happens when family, fitness, and leadership all become urgent

• Why productivity without purpose leads to burnout
  
  

00:00 – Intro: The reality of missed interviews & Matt’s vacation
01:20 – The urgent vs. important matrix
03:00 – Clearing the calendar to focus on neglected priorities
06:48 – When family life becomes urgent
10:05 – Recovering physical health and routines
13:33 – Lessons from undoing urgency and regaining balance
16:20 – The mental burden of unfinished tasks
18:15 – Fitness as a feedback loop for urgency
20:10 – How to prepare for rest without guilt
22:44 – The power of clearing space to be fully present
24:50 – Final encouragement: call a stop, get back in alignment

#BuildYourBusiness #EntrepreneurLife #UrgentVsImportant #UndoingUrgency #FamilyFirst #BusinessStrategy #WorkLifeRhythm #ClearYourSchedule #CEOFocus #RyanMattReynolds

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

In this episode, Matt Reynolds shares why learning to take some time off might be the smartest thing you do as a business owner. He unpacks how intentional rest can increase creativity, sharpen your strategic thinking, and actually improve your output as a leader. Whether it’s a simple weekend away or a longer retreat, Matt offers practical steps for building time off into your business model—without losing momentum.

🔑 What You'll Learn:

• Why “always grinding” is a dangerous myth for entrepreneurs
  
  

• What taking some time off really looks like when you’re still running a business
  
  

• How rest unlocks creativity and long-term strategic clarity
  
  

• How to make time off affordable—and why it doesn’t require a luxury trip
  
  

• Ways to build a business (like online coaching) that allows time off without lost revenue
  
  

🧠 Key Takeaways:

• Time off isn’t a luxury—it’s leadership fuel
  
  

• The second half of rest often produces your best business ideas
  
  

• You can design a work rhythm that includes refreshment
  
  

• It’s not about escaping work—it’s about restoring your capacity to lead

00:00 – Intro: Why this episode is especially relevant now

00:44 – The “rise and grind” myth debunked

02:15 – What taking time off really looks like for a CEO

04:50 – Structuring your perfect day while away

07:05 – Training, spa time, and managing light work on the road

09:38 – How stepping back opens space for creativity

12:01 – You don’t need luxury to feel refreshed

14:25 – The freedom of online coaching while traveling

16:08 – Returning from time off with clarity and momentum

18:15 – Final thoughts: Make time off part of your business strategy

#TakeSomeTimeOff #EntrepreneurLife #CEOAdvice #RestAndRecharge #TimeOffForLeaders #BusinessOwnerMindset #CreativeRest #TurnKeyCoach #MattReynolds #BuildYourBusiness

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

How do you know when it’s time to pivot—and how do you pivot without blowing everything up?

🚀Matt and Chris Reynolds break down real-world strategies for spotting opportunity, adapting to market shifts, and making founder pivots that fuel real business growth.

Whether you’re navigating slow sales, customer churn, or big market changes (like AI!), this episode will give you the mindset and tactical advice to pivot smart—not desperate.

🔑 What You'll Learn:

• Why pivoting for growth is essential for founders

• How Matt shifted from local gyms to global online coaching

• How Chris spotted a massive tech opportunity in the insurance world

• Key signals that it’s time to pivot (and when it’s not)

• How to manage pivots with your team without losing momentum

• Why customer happiness and cash flow are your pivot safety nets

• How to avoid shiny object syndrome when new ideas pop up
  
  

💬 Favorite Soundbites:

• "You need to get paid, don’t get paid nothing."

• "Nobody knows what they’re doing in a brand-new business."

• "You have infinite pivots when you have positive cash flow."
  
  

👉 Chapters: 00:00 — Intro: Business Challenges and Growth
02:50 — Why Pivoting Matters for Founders
05:52 — Real Stories: Pivoting Across Industries
12:03 — Building Trust and Relationships in New Markets
18:06 — Recognizing Trends and Opportunities
23:10 — Customer Happiness and Market Feedback
32:47 — How to Fund New Pivots with Existing Revenue
38:09 — The Founder Mindset: Grit, Timing, Adaptability
44:00 — Closing Thoughts: Infinite Pivots and Growth

🔥 If you enjoyed this episode:

• Leave us a 5-star review on Apple Podcasts

• Like, subscribe, and comment if you're watching on YouTube

• Share with a founder or entrepreneur who needs a pivot mindset!

#founders #businessgrowth #entrepreneurship #pivot #buildyourbusiness #leadership #startupstrategy

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

In this episode of Build Your Business: From Fear to Freedom, Matt Reynolds and Chris Reynolds dive deep into the powerful benefits of embracing remote work—and why they’ll never return to a traditional office setup. From unlocking personal freedom to building high-performing teams across time zones, remote work isn’t just a lifestyle change—it’s a business advantage.

You’ll discover how embracing remote work helps founders:

• Hire top talent globally without geographic limits
• Focus on output over hours clocked
• Build intentional systems using tools like Basecamp and Slack
• Avoid burnout by setting clear boundaries in a digital workspace
• Turn time zones into a 24-hour productivity engine

Matt and Chris share hard-won lessons from running successful remote businesses, offering practical advice on hiring, communication, KPIs, and time management. Whether you're going remote for the first time or optimizing an existing setup, this episode is your blueprint for building a flexible, high-performance company—without sacrificing structure or results.

Key Topics Covered:

• Why freedom—not just flexibility—is the biggest win of remote work
• How to hire A-players who thrive without constant oversight
• Managing across time zones without losing momentum
• Avoiding digital burnout through intentional boundaries
• Systems and structures that make remote teams thrive

If you’re ready to stop commuting, ditch micromanagement, and build a remote-first company designed for the future, embracing remote work might be the smartest move you make.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Quiet reflection might be the most powerful leadership tool you're not using. In this episode of Build Your Business, Matt and Chris explore how "thinking time" fuels strategic clarity, innovation, and sustainable leadership.

Unlocking Founder Potential Starts with Thinking Time

Intentional solitude creates space to lead, not just operate.

• Thinking time is a discipline, not downtime.
• Founders need room to dream, plan, and zoom out.
• Schedule it before the urgent tasks fill your day.

Triggers and Tools That Spark Breakthroughs

Useful input becomes powerful when paired with stillness.

• Find inspiration in fiction, founder podcasts, or tech trends.
• Pause when something resonates—that’s where insight lives.
• Reflection is what transforms input into action.

From Reflection to Execution

Ideas are only valuable when they reach the team.

• Capture insights in writing before sharing.
• Use frameworks like the six-page memo to refine your thinking.
• Thoughtful communication avoids misalignment and confusion.

Communicating Ideas with Clarity

Even great ideas can fail if they’re poorly delivered.

• Edit lightly, but keep your voice.
• Watch your timing and tone when introducing change.
• Alignment beats intensity every time.

Create Space to Lead

Thinking time isn’t optional—it’s how you stay visionary.

• Make it a habit: walks, drives, early mornings.
• Protect this space as part of your leadership rhythm.
• Let clarity guide your communication and execution.

#FounderFocus #StrategicLeadership #ThinkingTime #BuildYourBusiness

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.