• In today’s episode, we interview Steve Perez, Founder and Chairman of Global Brands, an independent Chesterfield-based drinks business that includes hotels and restaurants – the award-winning Casa Hotel and Peak Edge Hotel.
• Discover how Steve’s Spanish roots and his father’s influence helped pave the way for him to become an independent beverage and hospitality baron in the UK drinks industry.
• Eavesdrop on the pivotal conversation Steve has with his then-area manager the pub he ran, which brought clarity on the next step he should take (this ultimately led Steve to start his first business).
• Seven minutes into this episode, a key success tip is revealed which helped Steve gain a major foothold in the alcoholic drinks market and allowed him to cut costs like online retail giant Amazon.
• Hear why being a little unconventional can be a blessing in disguise. Steve’s success hinged on introducing his clients to products that no industry insiders were accustomed to.
• Take note of how the not-so-perfect storm of [HIDDEN] and recession led to the almost-overnight demise his first business which was turning over £10 million.
• Revealed: Following the aftermath of liquidating theor business, most people would lic their wounds and give up. But Steve rode the wave of the drinks market to embark on a new venture which, in less than five years, grew to £60 million turnover (not too shabby).
• Have your notepad ready and listen to the ingenious way Steve got funding to help the cashflow for his jewel-in-the-crown drink brand, Vodka Kick, despite having zero credibility with the banks. The best part is: the funding came with zero interest payments.
• The masterstroke decision taken by the team at Global Brands boosted sales and reduced the competition’s market share. Feel free to add this to your business playbook (if applicable).
• Check the Sui genesis approach Steve (the Drinks Baron) Perez takes to attracting top talent to work for him in key areas of his business, which may work for you just as well as it has for Global Brands (hint: it has to be a win-win for both parties).

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