After about 90 podcast episodes published on Breaking Through In Cybersecurity Marketing, we are walking down memory lane with our very first episode ever!

Gianna and Maria are joined by self-proclaimed “accidental CMO,” Tyler Shields, Vice President of Product Marketing at Traceable. Tyler shares his three-step approach for building marketing programs at startups, establishing company culture remotely, setting realistic expectations with internal stakeholders when building community at companies, and why your company needs a “talking head.” Lastly, Tyler spills the beans on the true mastermind behind his Yeti swag and the marketing models and platforms he’s engaging in.

Key takeaways:

00:40 Bio

02:10 Tyler’s 3 step Approach for startup marketing

06:39 Remote working - communication is key!

09:54 Trust building and authentic leadership

11:06 Establishing company culture remotely

13:43 Accountability and teamwork

15:35 What’s in store for JupiterOne in 2022?!

18:18 Building community - foundation first

22:54 Setting realistic expectations

24:28 Spokespeople and “talking heads”

27:03 Favorite swag and the true Yeti mastermind

31:35 Product-led growth and establishing value

34:10 Social media, podcasting, and modern marketing models

35:41 Platforms - YouTube, Shopify, Slack, and the whole gambit!

39:01 Stay in touch with Tyler

Stay in touch with Tyler on Twitter and LinkedIn

Connect with Gianna on LinkedIn

Connect with Maria on LinkedIn

Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society website.

We are on hiatus after CyberMarketingCon and the holiday season. We will be back with everything fresh in January. Happy holidays everyone!