Building a Beauty Brand with Ginger King
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Building a Beauty Brand with Ginger King
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About this listen
Award-winning cosmetic chemist Ginger King reveals what it really takes to build a beauty brand from the ground up. With 30 years of experience and founder of Grace Kingdom Beauty, Ginger shares expert insights on everything from brand strategy to product development, testing, and launch.
Dubbed the “Queen of Cosmetic Chemistry” by Elle Magazine, she compares the creation process to pregnancy—three trimesters of strategic planning, scientific rigor, and smart scaling. Hear how she developed standout products like "The Stage Bomb for Lips" and "Hand Veil," inspired by Daymond John and Steve Harvey, and why solving real problems for niche audiences is her secret to success.
Ginger also dives into funding, marketing (hello, Times Square billboard!), and the mindset needed to thrive. Her best advice? Only take guidance from those who’ve walked the path.
Follow Ginger on Instagram @thebeautysharkginger for more beauty brand wisdom.
Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!