What Up Does?! This week on the Black Fridays Podcast, we're joined by Sydney Noble, founder of The Noble Brand. A Detroit-based entrepreneur with a powerful story, Sydney is building a wellness-driven lifestyle brand that merges luxury fragrance with holistic, culturally-rooted self-care. As a queer, Black woman living with an invisible disability, Sydney's journey speaks to resilience, identity, and reimagining rest as a form of resistance.

We're talking:

• The origin story of The Noble Brand and why scent is central to self-care
• How Sydney’s lived experience shaped a brand rooted in healing and accessibility
• What wellness looks like in Detroit and why community-based care matters
• Reclaiming rest and redefining what self-care means for Black women and marginalized communities

Tap in for a heartfelt and powerful conversation about business, wellness, and building a legacy that heals.

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Stay Connected

Show IG: https://www.instagram.com/blackfridayspodcast/

Guest IG: https://www.instagram.com/thenoblebrand

Guest Website: https://thenoblebrandco.com/

Apple Podcasts: https://podcasts.apple.com/us/podcast/black-fridays/id1596422513

Spotify: https://open.spotify.com/show/0vMobyyYrvRySGy1MbUTrF?si=1ff56aa6689a472d