Building an ICONIC Brand Reputation is Everything
Episode #5

Brand reputation is everything. It's an expectation of behavior derived from personal experiences and/or experiences from others. Great reputations are built through consistently meeting or exceeding customer expectations. When you invest in proactively cultivating your brand reputation, you'll experience increases in revenue, brand equity and customer loyalty, plus you'll have the ability to hire and retain top talent.

In this episode, Calvin and John share 4 ICONIC strategies for building an ICONIC brand reputation and touch on a few signals that indicate when your brand reputation could be in jeopardy.

• 0:01:25 - Intro: Managing brand reputation
• 0:6:34 - ICONIC Strategy #1: Delivering a consistent, frictionless memorable customer experience
• 0:14:06 - ICONIC Strategy #2: Focus on nurturing brand promoters and avoiding detractors
• 0:28:17 - ICONIC Strategy #3: Invest in creating a positive employee experience
• 0:33:50 - ICONIC Strategy #4: Don't ignore the power of your customers online voice
• 0:43:30 - ICONIC Points

To learn more about John Avola and Calvin Stovall, visit iconicpresentations.net. All The ICONIC Mindset episodes can be downloaded at theiconicmindset.com. If you enjoyed listening to this episode, please subscribe to our show. Remember to select a star rating and/or write a review for The ICONIC Mindset podcast.

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