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Business Growth Spotlight

Business Growth Spotlight

By: Heidi Schalk
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Welcome to Business Growth Spotlight, the podcast where we shine a light on innovative business leaders, cutting-edge strategies, and the latest trends shaping the world of business growth. Whether you're a corporate leader, entrepreneur, or online educator, this podcast delivers actionable insights and expert conversations to help you scale your business, increase revenue, and stay ahead in a competitive market.

Join host Heidi Schalk as we dive deep into the stories and strategies of industry leaders, uncovering the tools and tactics they use to drive success. From navigating corporate challenges to mastering online visibility, this podcast is your go-to resource for scaling your business and reaching your goals.

Tune in weekly for inspiring conversations, practical advice, and a behind-the-scenes look at what it takes to thrive in today’s ever-evolving business landscape.

© 2025 Business Growth Spotlight
Economics Marketing Marketing & Sales
Episodes
  • Ep. 62 From Manuscript to Market: Streamlining Publishing with PageMajik
    Jun 20 2025

    Show Notes:

    In this episode of Business Growth Spotlight, Ashok Giri, CEO of PageMajik, shares a behind-the-scenes look at how AI is reshaping the publishing industry. He opens up about the challenges of scaling a business in a sector that's often slow to adopt new technologies, and how PageMajik is using AI to streamline workflows, reduce operational costs, and improve efficiency without losing the human touch.

    Ashok discusses the importance of strong marketing strategies and the role of consistent content creation in building visibility. He highlights the value of effective version control in publishing, and how listening closely to customer feedback drives meaningful growth. Throughout the conversation, he emphasizes the need to build a strong team, maintain balance between work and personal life, and stay committed to innovation while keeping people at the center of the process.

    Looking ahead, Ashok shares his vision for PageMajik’s future, where technology and creativity continue to work hand in hand to support publishers in a rapidly evolving digital landscape.

    Bio:

    Ashok Giri is a serial entrepreneur who graduated from Vivekananda College. He is a pioneer in the BPO (Business Process Outsourcing) business, he founded Nittany Decision Services in 1993, this company was one of the first Medical Transcription, Medical Billing companies to be setup in India. Nittany at its peak had close to over 1000 employees. He is also the cofounder of Laser Words, setup in 1987 an e-publishing company, employing more than 1000 people with clients all over the world. He currently is the CEO of PageMajik, a disruptive startup in the publishing space



    To connect with our guest, click on the links below:

    LinkedIn: www.linkedin.com/in/ashok-giri-1b23125

    Website: https://pagemajik.com/


    Connect with me:

    Spotlight to Scale: Spotlight to Scale Blueprint

    LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/



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    28 mins
  • Ep.61 Scaling with Strategy: Leadership, Data, and Digital Growth
    Jun 18 2025

    Show Notes:

    In this episode of Business Growth Spotlight, host Heidi Schalk chats with Asmir (Seb) Muminovic, founder of WebConvert, a Shopify-focused conversion rate optimization (CRO) agency. Seb unpacks the critical role CRO plays in boosting e-commerce performance and navigating the increasingly competitive digital landscape. The conversation explores effective marketing tactics, how AI is reshaping customer engagement, and the importance of data-driven decision-making.


    Seb also reflects on his journey in the e-commerce world, offering practical insights on building strong client relationships, leveraging analytics for growth, and the realities of scaling a team while maintaining quality and culture.

    Bio:

    Computer science engineer, ex pro poker player, turned into Data analyst and eventually into Senior CRO strategist.For the past 5 years running my own Shopify CRO agency. Father of amazing 5 year old boy named Alen. Lifelong student of martial arts ( 4x national champion in muay thai, now boxing recreationally) and guitar play. Reading a lot and spending a lot of time with my family. My wife is also my best friend and a mentor in a way. Love barbecues and cooking :)


    To connect with our guest, click on the links below:

    LinkedIn: https://www.linkedin.com/in/asmir-cro/

    Twitter/X: https://x.com/AsmirCRO

    Website: https://www.weconvert.agency/


    Connect with me:

    Spotlight to Scale: Spotlight to Scale Blueprint

    LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/





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    32 mins
  • Ep. 60. Toxic No More: Cultivating Healthy Mindsets for Success
    Jun 16 2025

    Show Notes:

    In this episode of Business Growth Spotlight, host Heidi Schalk speaks with Elizabeth Louis, a high-performance consultant dedicated to helping leaders and teams break free from toxic mindsets and reach their full potential. Elizabeth dives into the mental traps that often hold high achievers back, such as perfectionism and fear, and explains how these patterns can undermine both leadership and personal growth.

    The conversation explores what sets high-performing teams apart, the value of a service-driven business approach, and why accountability is essential for effective leadership. Elizabeth also emphasizes the power of personal development and the importance of cultivating a supportive, growth-oriented culture within organizations.


    To connect with our guest, click on the links below:

    LinkedIn: https://www.linkedin.com/in/louiselizabeth/

    Website: elizabethlouis.com

    Instagram: https://www.instagram.com/iamlizlouis/

    Twitter/X: https://x.com/IamLizLouis


    Connect with me:

    Spotlight to Scale: Spotlight to Scale Blueprint

    LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/



    Show more Show less
    37 mins
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