Business Lunch

By: Roland Frasier
  • Summary

  • How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.
    Copyright 2025 Roland Frasier
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Episodes
  • Reinventing Marketing Education through AI
    Apr 25 2025

    Welcome to a new episode of Business Lunch! Join host Roland as he sits down with Richard Lindner, president of Scalable.co and DigitalMarketer.com, to explore how AI is transforming marketing education and business strategies. This episode is perfect for entrepreneurs, marketers, and business owners looking to understand how to leverage AI tools to streamline operations, create marketing assets, and stay ahead of technological disruption.

    Highlights:

    "We are almost universally over traditional training."


    "How do we disrupt ourselves before someone else disrupts us?"


    "AI is so much easier to train than a person."


    "We want the client to have zero learning unless they want to."


    Timestamps:

    00:00 Introduction

    01:23 AI Business Transformation - Digital Marketer's Approach

    04:38 Leads on Demand: AI-Powered Marketing Strategy

    09:24 Pricing and Access to AI Marketing Tools

    12:51 How Businesses Can Proactively Disrupt Themselves with AI


    CONNECT

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

    • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok:

    / rolandfrasier

    📸 Instagram:

    / rolandfrasier

    📱 Facebook:

    Show more Show less
    19 mins
  • From Training Humans to Training AI: The New Marketing Revolution
    Apr 22 2025

    Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Richard Lindner to discuss the evolution of Digital Marketer. Entrepreneurs, marketers, and business owners will gain invaluable insights into adapting business models, overcoming challenges, and leveraging emerging technologies like AI.

    Highlights:

    "We don't train humans anymore. We train AI to work for humans."

    "Define your company by the person you serve, not the product you sell."


    "AI is changing at the rate at which the internet changed."


    "If you can't buy it twice, you can't afford it."


    Timestamps:

    00:00 Introduction

    03:33 Professionalizing Internet Marketing

    07:42 Challenges with Certifications

    11:45 Exploring Software Development

    16:26 Redefining the Target Audience

    22:04 Licensing Intellectual Property

    25:37 Returning to Community and Training

    27:34 The Impact of AI on Marketing

    31:12 Key Business Transformation Takeaways


    CONNECT

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

    • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok:

    / rolandfrasier

    📸 Instagram:

    / rolandfrasier

    📱 Facebook:

    Show more Show less
    42 mins
  • The Business of Diplomacy: Understanding the Current Trade Wars
    Apr 18 2025

    Welcome to a new episode of Business Lunch! Join hosts Roland Frasier and Ryan Diess as they dive deep into the complex world of international trade negotiations. This episode breaks down the current tariff situation, offering invaluable negotiation insights for business owners, entrepreneurs, and anyone interested in understanding high-stakes deal-making.

    Highlights:

    "Would you rather be right, or would you rather be rich?"

    "It's just business."


    "We're not here to start a trade war. We're here to get fair trade."


    "If you can think longer term, you're probably gonna win."


    Timestamps:

    00:46 Setting the Stage: Understanding Trade Negotiations

    02:19 The Calculus Behind Tariff Strategies

    06:45 Bringing Difficult Parties to the Negotiating Table

    11:33 The Importance of Credibility in Negotiations

    14:58 De-escalating Emotional Tensions

    18:50 The Art of Escalation and Brinksmanship

    22:53 Running the Numbers: Scenario Planning

    26:09 Flexible Positioning and Conditional Pullbacks

    29:44 Managing Internal Communication

    35:37 Long-Term Strategic Thinking in Negotiations


    CONNECT

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

    • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok:

    / rolandfrasier

    📸 Instagram:

    / rolandfrasier

    📱 Facebook:

    Show more Show less
    44 mins
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Find that Critical Blend - PROFIT & GROWTH

You absolutely nailed it! I’ve found it’s easy to grow virtually any business when you don’t have to worry about TODAY’S PROFIT… pay amazing comp with perks and invest in crazy growth and just call it R&D to justify it, Rapid growth at all cost often turns out to be no different than buying a bunch of Powerball tickets every week until you either hit it big or go broke.
Disciplined growth with an eye on generating real value every quarter, (defined as cash returned or available to be returned to your investors or reinvested in REAL opportunities that have a high confidence of impressive ROI) takes real skill and discipline!

Cash is king when running a business - only because nothing else matters when you’re out of cash… out of cash=out of business. Your metric helps strike that critical blend between profit and growth so we don’t run out of cash chasing the growth squirrel.
In strong Bull markets high growth can attract some investors and seems sexy but a high compounded profit growth rate is ALWAYS appealing to sophisticated investors.

Brilliant as always! Thank you for the continued guidance and healthy reminders.

Jim Hill - Trajector

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