Business Of Therapy

By: Kelly McKenna Therapist & Business Coach
  • Summary

  • Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included. You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more! I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story! Make sure to hit follow/subscribe so you never miss an episode!
    Copyright 2024 Kelly McKenna, Therapist & Business Coach
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Episodes
  • The Good, The Bad, & The Messy of my Third $100,000 Month
    Nov 20 2024

    In today’s episode, I’m sharing about the good, the bad, & the messy of my third $100k month. I’m super proud of this accomplishment, because let me tell you…between team member challenges, tech issues, and more, September was anything but easy. But we made it happen! I received some awesome questions from my Instagram community about HOW I made $100,000 in one month, so I’m excited to break it allll down here!

    In this episode, I cover:

    • A breakdown of where my revenue came from
    • How I’ve been able to nurture my audience & really build trust with them
    • My biggest mindset shift over the last year that led to multiple $100k months
    • Feeling ambitious + challenged vs. ‘pressured’ to keep making more money
    • Why I don’t ‘do it all’ + what my support looks like
    • How much profit I actually take home + breakdown of my expenses

    Connect with Kelly:

    • Follow on Instagram @businessoftherapy and @sitwithkelly
    • Check out the Business of Therapy website


    Make sure to hit follow/subscribe so you never miss an episode!


    Resources & Links:

    • Monthly Income Report Reel for September 2024
    • This episode is sponsored by Alma, the financially rewarding way to go in-network
    • This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
    • Private Practice Academy Bundle (PPA)
    • Reels Membership
    • Business Coaching Waitlist
    • Free training
    • Caption Guide

    Mentioned in this episode:

    Private Practice Power Pack: Get 43% off + 9 Months of Support Until November 26th!

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    38 mins
  • 336k Followers in Two Years: Nadia Fiorita’s Reels Strategy as a Therapist
    Nov 13 2024

    I’m excited to welcome Nadia Fiorita onto the podcast today!

    Nadia Fiorita is a Miami-based licensed therapist with a modern and authentic approach. She specializes in working with busy women and adolescent girls who struggle with high-functioning anxiety + are looking to gain control over feelings of anxiousness, self-doubt + perfectionism. She works with her clients to build a more optimistic mindset + develop lasting confidence. She is passionate about helping women because she has her own personal journey, so she really gets it!

    After working together for a few months, Nadia Fiorita went from 3k followers on Instagram, to over 100k. Fast forward to now - she has a full private pay caseload, 336k followers on Instagram, and has had multiple Reels go mega viral. In today’s episode, we’re chatting about Nadia’s Reels strategy as a therapist and how she has built a MASSIVE following on Instagram, and has done so by primarily using Reels.


    In this episode, we cover:

    • Nadia’s start with Instagram in 2022 + the insane growth she’s experienced since then
    • How Nadia went viral after just a few months of us working together
    • The increased pressure + imposter syndrome that comes with a large audience
    • Nadia’s content creation strategy that’s led to multiple Reels going viral
    • 2 Reels that went mega viral, resulting in 20k+ email list subscribers for Nadia
    • How Nadia repurposes content to go viral again and again
    • What Nadia’s current content creation process is like with team support
    • How often Nadia was posting content early on vs. now
    • Nadia’s best advice for therapists wanting to grow their Instagram following


    Connect with Nadia:

    • Follow on Instagram @holisticanxietytherapist
    • 4 Things Women With High Functioning Anxiety Don’t Want You to See
    • Reasons Your High Functioning Anxiety Shows Up As Anger
    • Signs You Have High Functioning Anxiety
    • POV Reel


    Connect with Kelly:

    • Follow on Instagram @businessoftherapy and @sitwithkelly
    • Check out the Business of Therapy website


    Make sure to hit follow/subscribe so you never miss an episode!


    Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!


    Resources & Links:

    • This episode is sponsored by Alma, the financially rewarding way to go in-network
    • This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
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    35 mins
  • The Exact Things I’d Focus on if I Was Starting Over on Instagram
    Nov 6 2024

    I started with ZERO followers. I’ve grown both of my Instagram accounts from 0 to 10k in under a year. It took a LOT of trial and error as I was growing my first therapy page (@sitwithkelly), and I for sure made my fair share of mistakes. All of my hard work and consistency helped me have an ‘easier’ experience with my second page.

    I’ve learned sooo much along the way, but I’ve also been an Instagram therapist for 4 years now! If you’re a brand new therapist on Instagram (or even if you aren’t), I don’t want you to compare your journey to mine.


    I want to share with you 9 key things that I would focus on, if I was starting over as a new Instagram therapist. Some of these items will take you more time than others (especially in the beginning). But...as you learn, you’ll get better and faster over time.


    In this episode, I cover:

    • What it was like growing my first Instagram page vs. my second
    • Nine things I would focus on as a new Instagram therapist


    Connect with Kelly:

    • Follow on Instagram @businessoftherapy and @sitwithkelly
    • Check out the Business of Therapy website


    Make sure to hit follow/subscribe so you never miss an episode!


    Resources & Links:

    • This episode is sponsored by Alma, the financially rewarding way to go in-network
    • I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
    • Private Practice Academy Bundle (PPA)
    • Reels Membership
    • Business Coaching Waitlist
    • Free training
    • Caption Guide

    Mentioned in this episode:

    Private Practice Power Pack: Get 43% off + 9 Months of Support Until November 26th!

    Show more Show less
    33 mins

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